Recognized and respected throughout the world of show business, Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for timely, credible and straightforward news and analysis — information vital to their professions. .com USER ENGAGEMENT: Monthly Uniques: 3.2 MM Page Views: 7.2 MM Visits: 4.34 MM OUR AUDIENCE: Male: 54% Female: 46% Median Age: 36 Average HHI: $560,000 OUR AUDIENCE: Circulation: 35,000 Readership: 100,000+ Readers Per Copy: 3 DEMOGRAPHICS: Men: 66% Women: 34% Median Age: 52 Average HHI: $650,000
+ EDITORIAL SPOTLIGHTS • Hollywood’s New Leaders- Issue Date: 10/22 • Eye on the Oscars: The Contenders- Issue Date: 12/3 • Eye on the Oscars: The Actor- Issue Date: 12/3 • Golden Globes- Issue Date: 1/14 • Sundance Film Festival- Issue Date: 1/21 • Grammy Awards- Issue Date: 2/4 • Oscars Big Weekend- Issue Date: 2/18
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+ October 24, 2013 Los Angeles In conjunction with the Hollywood’s New Leaders feature, Variety hosts a cocktail reception to celebrate the talented and inspiring young leaders who will be shaping the industry in the years to come. 200 guests are invited to this exclusive event, including the young (under 25), up-and-coming executives and 10 Assistants to Watch profiled under that day’s feature, as well as the people they work for, and have been mentored by – studio heads, network chiefs, agency partners and other Hollywood VIPs. In addition, Variety bestows the Creative Leadership Award to an individual who has mentored and nurtured young, up-and-coming talent in the industry.
+ October 2013 – January 2014 Los Angeles New York KEY HIGHLIGHTS The Variety Screening Series is an exclusive program of invite-only screenings, held during the motion picture award season. Featuring award-contending films followed by a Q&A with the film’s top talent and filmmakers. • 25 total screenings (NY + LA) • Significant PR + social media exposure • Access to exclusive video content for usage on other platforms • Talent transportation by Corvette+ single car display • Showcase creative at each screening • Dealership access: host VIP clients • Variety to manage all talent participation & secure appropriate releases + video usage rights • Coverage by Variety.com + ENTV, YouTube’s largest entertainmentchannel + many additional outlets
+ January 17, 2014 KEY HIGHLIGHTS • Red carpet branding + moment • Significant PR + social media exposure • Activation that dazzles as thecenter of attention + custom test drive experience • Access to exclusive video content for usage on other platforms • Talent transportation by Corvette + multi-car display (3 minimum) • Cover of Variety coinciding with event • Dealership access: host VIP clients • Variety to manage all talent participation & secure appropriate releases + video usage rights • Coverage by Variety.com + ENTV, YouTube’s largest entertainment channel + many additional outlets This exclusive Variety event presented by Cadillac will pay tribute to the SAG and Oscar nominees and host film and television’s top talent on January 17 in Hollywood.
+ KEY HIGHLIGHTS January 20-23, 2014 • Activation as center of attention • Exclusive video content for usage on other platforms • Significant PR + social media exposure • Talent transportation by Corvette • 2-page premium placement ad in Variety • Host VIP top clients + press • Variety to manage all talent participation & secure appropriate releases + video usage rights • Coverage by Variety.com + ENTV, YouTube’s largest entertainment channel + many additional outlets The renowned Variety Studio catches up with the entertainment industry’s most influential creative talent at each of the major film festivals. This compelling content is featured on Variety.com and can also be used by sponsors on various platforms.