Communication Technology UAMG3053. Week 4 & 5 Impact of “New Media”. Visual Communication. Visual Communication – any optically stimulating message that is understood by viewer (Lester). Visual Messages – any direct, mediated, or mental picture.
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The studies Visual Communication
1. Able to stay in location longer
1. May leave assignments earlier
- Decrease the quality of journalistic coverage
- Tend to shoot less images
- images are products of a chain gatekeepers
3. Less quality images
- Loose picture editor second eyes opinion.
- Photographers come in to newsroom to scan, edit
- Physically present in the newsroom
7. PR events staged to attract media attention
8. TV- persuasive impact of visual communication can be exploited – The Super bowl commercial
9. Cable provides specialize audiences
10. Guess appearances – TV shows
11. Video News Release
12. Expanded news releases - informercials
- techniques include placing several frames of video into a buffer on the client (user) computer’s hard drive, and then beginning to play the video, as more files are placed into the buffer
- Playing a video images, approximately real-time, without having to wait for an entire large video file to download
- Instantaneous transmission
- War zone report/news
- Satellite conference
- Streaming video via the Internet
No spin zone
E.g. Compared news on WWII, Bosnia, and Afghanistan and Iraq
1. Cheaper equipment – freelance war journalists
- Pressure to go to the frontline for marketable footage
2. Digital images – easy to manipulate
- Burden to verify materials
3. Framing news events in their context
- e.g. airing a burning of US flag without commentary or using a old footage with new story
1. Competition – website as extravagance
2. Community Pluralism – desire media interaction
3. Ownership decision
Advantages of New Media Content
Rapid Dissemination – Distribution technology
consisting of dissimilar or diverse ingredients or constituents
E.g. Readers of early 18th century novels and to subscribers to 2005 cable television services to the Internet (users)
1. Product of a social context
- Shared cultural interests, understandings, information needs
- E.g. Classical theaters, sports, romantic comedy, anti-war, republican and democrat.
2. Response to a particular pattern of media provision (arrangement)
- Television and Radio uses, Different lifestyle, availability, and everyday routines.
- Physical gathering in a certain place
- Spectator of public events
Invention of film restored the original of “locatedness” of reception – pictures showing in town hall
Audience as a mass
- Largeness of society, anonymous, rootlessness, detached individuals, lacks any organization, stable structure, rules, and no fixed location
Audience as a group
2. Experience is personal, small scale, and integrated into social life
- People makes their media choices
Audience as a market
3. TV and radio audiences
- Region served by media, social-demographic, actual and potential market
- Focus on media consumption
1. What are four main changes that have affected the audience with the development of new media?
2. Discuss how the phrase “the more you know, the more you see” is true in your profession.
3. (a) Define “audience”.
(b) Can we refer to the Internet audience as heterogeneous? Why?
4 What is the prediction of John Pavlik about the 3 stages of online journalism in the future?
5. What are disadvantages of digital photography from photojournalists perspective?
Newspaper Research Journal, 24, p. 83-90.