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Buying Influences

Discover how Kirsch's influential marketing strategies led to over 82 million impressions generating increased demand in the upscale home décor market. From print and trade advertising to consumer and PR campaigns, explore their focus on new product development, prototype testing, and winning prestigious awards for design and innovation.

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Buying Influences

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  1. Buying Influences Morality Commodity Pricing Increases Techno Organic Balance Customization on Demand Search for Security Reduction of Excess Femininity Second Home Purchases Mosaic Influences Mainstream Luxury

  2. Kirsch Marketing Campaign

  3. Over 82 million impressions generated Q4 in upscale home décor/decorating pubs 2004 Kirsch Print Advertising

  4. Focus on “Total Window” Consumer Advertising September to November 2005 Trade Advertising 2005 PR Campaign 2005 Kirsch Advertising Campaign Insert Image

  5. New Product Development

  6. New Product Development

  7. Prototype Testing

  8. Functional Testing

  9. Environmental Testing

  10. Final Product

  11. Estate Ultra – WCMA Best New Technical Innovation & Apex Best Design 2004 Quick Shade - WCMA Best New Innovation 2004 Cellular Shade Sample Book- WCMA New Sampling Program 2004 Buckingham – WCMA Best New Design 2005 Wood Trends – WCMA Honorable Mention New Design 2005 RESULTS OF NPD

  12. Drapery Hardware Survey 2005

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