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Welcome! Welcome David Bowser, Computer Data David Harris, EC Internet Al Chinn, Plain English Dave Bilbrey, DBC Systems, Inc. Agenda Your Internet Plan – David Harris Contact Management – Al Chinn Accounting Integration Projects – David Harris BREAK with Q&A

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welcome2
Welcome
  • David Bowser, Computer Data
  • David Harris, EC Internet
  • Al Chinn, Plain English
  • Dave Bilbrey, DBC Systems, Inc.
agenda
Agenda
  • Your Internet Plan – David Harris
  • Contact Management – Al Chinn
  • Accounting Integration Projects – David Harris
  • BREAK with Q&A
  • Making It Work – Dave Bilbrey
  • Future-Proofing Your Site – David Harris
  • The Right Stuff – David Bowser
  • LUNCH with Q&A
your internet plan

Your Internet Plan

The Challenge

so what s the big deal
So What’s the Big Deal?
  • Where have we just been?
  • Why should we care?
  • What has the Internet done for you lately?
    • What have you accomplished on-line?
    • Has the Internet ruined an afternoon?
      • What’s the “Futz Factor?”
bottom line
Bottom Line
  • The Internet is slowing becoming so important that the owners and executive management should be reviewing your Internet strategy.
  • Internet strategies are not getting enough attention
  • Often championed by “believers.”
  • So, what’s your plan?
elements of the plan
Elements of the Plan
  • Seven Page Document
    • Intellectual Property Strategy
    • Home Page Strategy
    • Internal Home Page Strategy
    • E-Mail Communication Strategy
    • Internet Access & Security Strategy
    • On-line Sales & Marketing Strategy
    • On-line Service Strategy
five ways to gain an internet marketing advantage
Five Ways to Gain an Internet Marketing Advantage

1. Put Quality Product & Policy Answers on the Web

2. Standardize E-mail Communication

a. Same domain as company web site

b. Include key signature elements: Name, company, title, site, Include vCard

3. Establish A Monthly E-mail Newsletter

4. Ask Web Visitors For Response

a. Forms can send e-mail to GoldMine or Excel

b. Ask for the order

5. Offer a Client-only Area.

offer a client only area
Offer a Client-only Area
  • Things You Can Show
    • Order status, Billing status, Project status, Inventory status, Company Schedule, Product Specifications
  • Managing Population of On-line Accounts
    • Web Pro Pack Access Management
  • Monitory Customer Access
    • Monthly reports on user activity by e-mail
    • Exception reports by e-mail
    • Repeated unsuccessful attempts to login
    • Automated Lost Password Management
assessing the competition
Assessing the Competition
  • Visit the Sites 3 Top Competitors Quarterly
  • Anyone Attacking Your Market On-line?
    • Are they taking away emerging customers
    • Are they forcing you to react
  • Identify One Site that Represents Where You Want To Be
your internet plan11
Your Internet Plan
  • Elements of the Plan
  • Five Ways to Gain an Internet Marketing Advantage
  • Assessing the Competition
contact management al chinn

Contact Management – Al Chinn

How CRM will connect you to the Internet

accounting integration projects

Accounting Integration Projects

The Miracle of Work That Customers Do for You

five on line sales project profiles
Five On-Line Sales Project Profiles
  • Accepting Orders From Web Sites
  • Sending Data to Web Sites
  • Building a B2B Web Store
  • Building a B2C Web Store
accepting orders
Accepting Orders

Very, very Easy

  • Project Profile
  • Project Estimate
  • Project Planning

Web Site

Orders

Accounting

accepting orders project profile
Accepting Orders – Project Profile
  • You Have an On-line Web Store
  • Site Generates 5 or More Orders Per day
  • Part Numbers Can be Identified
accepting orders project planning
Accepting Orders – Project Planning
  • Internet Access For Receiving Orders
  • Key Issue #1: mapping to item id
  • Key Issue #2: customer strategy
    • New accounts
    • Existing accounts
    • Anonymous accounts
sending data
Sending Data

Very, very, very Easy

  • Project Profile
  • Project Estimate
  • Project Planning

Web Site

Data

Accounting

sending data project profile
Sending Data – Project Profile
  • You Have or Your Are Building a Web Store
  • Site Can Utilize Accounting Data
  • Database Application Used
    • Microsoft SQL, Oracle, DB2
    • MySQL
    • FoxPro, etc.
sending data project planning
Sending Data – Project Planning
  • Internet Access For Data Sending
    • Key Issue #1: what data is useful
    • Key Issue #2: refresh frequency
    • Key Issue #3: adding new fields and tables
b2b web store
B2B Web Store

Turn-key

  • Project Profile
  • Project Estimate
  • Project Planning

Web Site

Data

Orders

Accounting

b2b web store project profile
B2B Web Store – Project Profile
  • Essential Motivation:
    • Key Customer Requesting an Internet Store
    • Competitors Offering an Internet Store
  • Possible Upcoming Marketing Deadline
  • You Have Marketing Budget
b2b web store project planning
B2B Web Store – Project Planning
  • Create A Storyboard for the Site
  • Internet Access For Data Transfer
  • Key Issue #1: creating a storyboard
  • Key Issue #2: cleanup accounting data
  • Key Issue #3: beta testing
b2c web store
B2C Web Store

New Business

  • Project Profile
  • Project Estimate
  • Project Planning

Web Site

Data

Marketing

Orders

Accounting

b2c web store project profile
B2C Web Store – Project Profile
  • Essential Motivation:
    • Serve existing customers
    • Developing a new market
    • Sell consumables and parts to existing customers
  • Possible Upcoming Marketing Deadline.
b2c web store project planning
B2C Web Store – Project Planning
  • Create A Marketing Plan for Site
  • Internet Access For Data Transfer
  • Key Issue #1: creating a storyboard
  • Key Issue #2: cleanup accounting data
  • Key Issue #3: executing sales and marketing
break

BREAK

Meet the Presenters: Ask Questions

making it work dave bilbrey

Making It Work – Dave Bilbrey

Local Expert Shares Practical Application of Automation Projects

future proofing your site david harris

Future-Proofing Your Site – David Harris

Passing the Million-Dollar Sniff Test and Staying Ahead of Obsolescence

ten ways to make a site look great
Ten Ways to Make a Site Look Great
  • Good Domain Address.
    • Rule for a good domain: tell someone over the phone
    • Make the “www” optional
    • How registration works
      • Registry, Name Server (DNS), IP address and header
  • Fonts: Use Small Type, Use Few Fonts
  • Establish a Pallet of Several Colors
  • Use Small Images
  • Crop and Frame Images
ten ways to make a site look great35
Ten Ways to Make a Site Look Great
  • Spell Check and Copy Edit
  • Communicate in Headlines and Short Paragraphs
  • Use Sidebars and Callouts
  • Hire a Designer for the Initial Layout
  • Avoid the Armature Giveaways:
    • Any page that says “under construction” or coming soon.
    • Visible visit counters
    • Template-developed sites
    • Overstated “Welcome to our new site”
tips on future proofing
Tips On Future-Proofing
  • Never Let the Content Get Out of Date
  • Steadily Adopt New Techniques
    • Streaming Video
    • Database-Driven Information
    • Alerts and Action-based E-mail
  • Select Technologies Posed For Growth
    • Microsoft .NET
    • XML
the right stuff david bowser

The Right Stuff – David Bowser

Your Network is the Key to Leveraging the Net. Learn How Network and Internet Access Safe and Reliable.

workshop recap
Workshop Recap
  • Your Internet Plan – David Harris
  • Contact Management – Al Chinn
  • Accounting Integration Projects – David Harris
  • BREAK with Q&A
  • Making It Work – Dave Bilbrey
  • Future-Proofing Your Site – David Harris
  • The Right Stuff – David Bowser
  • LUNCH with Q&A