Welcome • David Bowser, Computer Data • David Harris, EC Internet • Al Chinn, Plain English • Dave Bilbrey, DBC Systems, Inc.
Agenda • Your Internet Plan – David Harris • Contact Management – Al Chinn • Accounting Integration Projects – David Harris • BREAK with Q&A • Making It Work – Dave Bilbrey • Future-Proofing Your Site – David Harris • The Right Stuff – David Bowser • LUNCH with Q&A
Your Internet Plan The Challenge
So What’s the Big Deal? • Where have we just been? • Why should we care? • What has the Internet done for you lately? • What have you accomplished on-line? • Has the Internet ruined an afternoon? • What’s the “Futz Factor?”
Bottom Line • The Internet is slowing becoming so important that the owners and executive management should be reviewing your Internet strategy. • Internet strategies are not getting enough attention • Often championed by “believers.” • So, what’s your plan?
Elements of the Plan • Seven Page Document • Intellectual Property Strategy • Home Page Strategy • Internal Home Page Strategy • E-Mail Communication Strategy • Internet Access & Security Strategy • On-line Sales & Marketing Strategy • On-line Service Strategy
Five Ways to Gain an Internet Marketing Advantage 1. Put Quality Product & Policy Answers on the Web 2. Standardize E-mail Communication a. Same domain as company web site b. Include key signature elements: Name, company, title, site, Include vCard 3. Establish A Monthly E-mail Newsletter 4. Ask Web Visitors For Response a. Forms can send e-mail to GoldMine or Excel b. Ask for the order 5. Offer a Client-only Area.
Offer a Client-only Area • Things You Can Show • Order status, Billing status, Project status, Inventory status, Company Schedule, Product Specifications • Managing Population of On-line Accounts • Web Pro Pack Access Management • Monitory Customer Access • Monthly reports on user activity by e-mail • Exception reports by e-mail • Repeated unsuccessful attempts to login • Automated Lost Password Management
Assessing the Competition • Visit the Sites 3 Top Competitors Quarterly • Anyone Attacking Your Market On-line? • Are they taking away emerging customers • Are they forcing you to react • Identify One Site that Represents Where You Want To Be
Your Internet Plan • Elements of the Plan • Five Ways to Gain an Internet Marketing Advantage • Assessing the Competition
Contact Management – Al Chinn How CRM will connect you to the Internet
Accounting Integration Projects The Miracle of Work That Customers Do for You
Five On-Line Sales Project Profiles • Accepting Orders From Web Sites • Sending Data to Web Sites • Building a B2B Web Store • Building a B2C Web Store
Accepting Orders Very, very Easy • Project Profile • Project Estimate • Project Planning Web Site Orders Accounting
Accepting Orders – Project Profile • You Have an On-line Web Store • Site Generates 5 or More Orders Per day • Part Numbers Can be Identified
Accepting Orders – Project Planning • Internet Access For Receiving Orders • Key Issue #1: mapping to item id • Key Issue #2: customer strategy • New accounts • Existing accounts • Anonymous accounts
Sending Data Very, very, very Easy • Project Profile • Project Estimate • Project Planning Web Site Data Accounting
Sending Data – Project Profile • You Have or Your Are Building a Web Store • Site Can Utilize Accounting Data • Database Application Used • Microsoft SQL, Oracle, DB2 • MySQL • FoxPro, etc.
Sending Data – Project Planning • Internet Access For Data Sending • Key Issue #1: what data is useful • Key Issue #2: refresh frequency • Key Issue #3: adding new fields and tables
B2B Web Store Turn-key • Project Profile • Project Estimate • Project Planning Web Site Data Orders Accounting
B2B Web Store – Project Profile • Essential Motivation: • Key Customer Requesting an Internet Store • Competitors Offering an Internet Store • Possible Upcoming Marketing Deadline • You Have Marketing Budget
B2B Web Store – Project Planning • Create A Storyboard for the Site • Internet Access For Data Transfer • Key Issue #1: creating a storyboard • Key Issue #2: cleanup accounting data • Key Issue #3: beta testing
B2C Web Store New Business • Project Profile • Project Estimate • Project Planning Web Site Data Marketing Orders Accounting
B2C Web Store – Project Profile • Essential Motivation: • Serve existing customers • Developing a new market • Sell consumables and parts to existing customers • Possible Upcoming Marketing Deadline.
B2C Web Store – Project Planning • Create A Marketing Plan for Site • Internet Access For Data Transfer • Key Issue #1: creating a storyboard • Key Issue #2: cleanup accounting data • Key Issue #3: executing sales and marketing
BREAK Meet the Presenters: Ask Questions
Making It Work – Dave Bilbrey Local Expert Shares Practical Application of Automation Projects
Future-Proofing Your Site – David Harris Passing the Million-Dollar Sniff Test and Staying Ahead of Obsolescence
Ten Ways to Make a Site Look Great • Good Domain Address. • Rule for a good domain: tell someone over the phone • Make the “www” optional • How registration works • Registry, Name Server (DNS), IP address and header • Fonts: Use Small Type, Use Few Fonts • Establish a Pallet of Several Colors • Use Small Images • Crop and Frame Images
Ten Ways to Make a Site Look Great • Spell Check and Copy Edit • Communicate in Headlines and Short Paragraphs • Use Sidebars and Callouts • Hire a Designer for the Initial Layout • Avoid the Armature Giveaways: • Any page that says “under construction” or coming soon. • Visible visit counters • Template-developed sites • Overstated “Welcome to our new site”
Tips On Future-Proofing • Never Let the Content Get Out of Date • Steadily Adopt New Techniques • Streaming Video • Database-Driven Information • Alerts and Action-based E-mail • Select Technologies Posed For Growth • Microsoft .NET • XML
The Right Stuff – David Bowser Your Network is the Key to Leveraging the Net. Learn How Network and Internet Access Safe and Reliable.
Workshop Recap • Your Internet Plan – David Harris • Contact Management – Al Chinn • Accounting Integration Projects – David Harris • BREAK with Q&A • Making It Work – Dave Bilbrey • Future-Proofing Your Site – David Harris • The Right Stuff – David Bowser • LUNCH with Q&A