Livet hemma- en av världens största undersökningar om att vara och förvara i hemmetIKEA Kontaktpersoner Synovate: Janne Olsen och Ole Petter Nyhaug
About the study • TELEPHONE INTERVIEWS • Global telephone omnibus interviews are conducted via Computer Assisted Telephone Interviewing (CATI) networks, which ensures consistent execution of the questionnaire and efficient sample management. The interview itself consists of non-competing client-specific questions and a shared set of standard demographics. • TABULATION/GRAPHICS: • The Global Omnibus survey results are tabulated by one standard global demographic banner and one country-specific demographic banner. The standard banner includes gender, age, marital status, child in household, and employment status. • Tabulations are provided in weighted format. Weights are derived individually for each country based upon appropriate demographic variables and information provided by its statistical bureau. • Graphics are made on basis of these tabulations. • HOW TO USE THE CROSSTABS: • All the different demographic variables are listed on the top of the page, as a banner. Each row represent a separate demographic variable. • The data is significant tested at 95% probability. When you see a letter in front of a number, it means that this particular number is significantly higher than the row/variable the letter refers to. We have done significant testing of each group (i.e., gender, age, household type, etc.) against total. Each group are separate from one another and female cannot be significant compared to households with children, only compared to male. • “Top2box” means the sum of the two highest scores and “Low2box” means the sum of the two lowest scores.
Summary • More than seven in ten (72%) Swedes consider themselves happy and balanced, with 29% considering themselves very happy and balanced. • More than four in five (83%) Swedes have a space at home where they can be by themselves and close to three in four (74%) spend enough time at home with family and friends and/or live life the way they want to live it (72%). • Married people and those with children are less likely to have a space at home that they can call their own. • Those who spend the perfect amount of time at home, also live life the way they want to live it. • Furthermore, 13% of Swedes don’t get a good nights sleep in their day-to-day life. • Those who don’t live a happy and balanced life are much less likely than others to get a good night sleep. • According to the majority (59%) of Swedes, your home says most about who you are as a person. Another quarter (23%) say your job says most about who you are as a person. • Although two thirds (66%) of Swedes spend a perfect amount of time at home, 23% don’t spend as much time as they would like to at home. • It’s particularly those who have children and those who work who don’t feel they spend enough time at home • One half (48%) of Swedes would like to either spend more time at home with family (23%) or spend more time with friends (25%) in their everyday lives, if they had the choice between more money, more time at home with family, more time with friends, more time to themselves and more time to sleep. Another quarter (35%) would like more money.
Summary • One in two (50%) Swedes have experienced that a temporary solution they meant to fix became permanent and almost two in five (37%) have experienced that the house is in a state where they don’t want any visitors. Extra questions: Wardrobe • One third of people living in Sweden either have a regular stacked wardrobe (33%) or a wardrobe wall (31%). • The majority (71%) of Swedes spend less than three minutes a day looking for clothes, with 42% spending less than one minute a day. • It’s normal for Swedes to organise their clothing, particularly by clothing piece/type of clothes (49%) or by season (22%), • Still, one in five (22%) don’t organise their clothing. • Equally as many (20%) are dissatisfied with their wardrobe.
Seven in ten (72%) Swedes consider themselves happy and balanced (n=1023) How would you describe life at the moment?
13% of Swedes don’t get a good nights sleep in their day-to-day life (n=1023) How much agree or disagree with the following when it comes to day-to-day life
According to the majority (59%) of Swedes, your home says most about who you are as a person (n=1023) Which of the following says the most about who are as a person
Almost one quarter (23%) of the Swedish people don’t spend as much time as they would like to at home (n=1023) How much time spend at home
More than one third (35%) would like to have more money in their day-to-day life (n=1023) Which would like to have more of in everyday life
One in two (50%) Swedes have experienced that a temporary solution they meant to fix became permanent (n=1023) Have ever experienced the following situations None of these: 27%
One third of people living in Sweden either have a regular stacked wardrobe (33%) or a wardrobe wall (31%) (n=999) How does your wardrobe look
The majority (71%) of Swedes spend less than three minutes a day looking for clothes (n=999) How much time do you spend everyday looking for clothes, shoes, etc. in the wardrobe?
One in five (22%) don’t organise their closets (n=999) How do you organize clothes, shoes, etc.? Don’t organise: 22%
One in five (20%) are dissatisfied with their wardrobe (n=999) How satisfied are you with your wardrobe?
Two in five Norwegians and Swedes have experienced that the house is in a state where they don’t want any visitors. Few French, Spanish and Portuguese have experienced their house in such state Experienced that the house is in a state where you don't want any visitors* Average: 24% *Answered yes
Almost one in three Germans have prioritized TV over family and friends. Few Polish and Dutch people have done the same Prioritized TV over family and friends* Average: 15% *Answered yes
Norwegians, Finns and Swedes are more likely than others to want more time with friends, while Portuguese are least likely to want more time with friends Want more time with friends* Average: 17% *Share out of 100%. Respondents are asked to choose one thing they want more of between more time at home with family, more time with friends, more time to myself, more time to sleep and more money.