The Times 100 Business Case Studies Edition 15 - PowerPoint PPT Presentation

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The Times 100 Business Case Studies Edition 15

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  1. The Times 100 Business Case StudiesEdition 15 Motivation within a creative environment Siemens

  2. Introduction to Siemens • A global engineering business • Established in UK 1843 • Focused on innovation • Designs and manufactures products from toasters to traffic lights to wind generators • Employs more than 18,000 people in UK, over 420,000 worldwide • Promotes an open culture with opportunities for all

  3. Motivation • Siemens responds to the different factors that motivate, e.g. pay or responsibility by • empowering people to make improvements • offering varied roles and challenge • providing a culture of innovation • A motivated workforce can bring more to the business • higher quality outputs • lower absenteeism • more loyalty

  4. Scientific Management (Frederick Taylor) • Workers needed to be controlled • Areas of work standardised • Small-scale units of work with measured outputs • Removes personal responsibility • Motivation only by payment for what produced - piece rate • Siemens needs people to use their capabilities and adopt a more flexible approach • Generating ideas for improvement • Developing new and better products/processes

  5. Hierarchy of Needs (Abraham Maslow) • People’s needs grow as each level is satisfied • Siemens focuses on responding to higher order needs • Basic (e.g. air, water, food) – through good pay • Safety/security – through good terms and conditions • Social – feeling part of a group – through team working • Self esteem – rewarding ideas either financially or by publicly recognising achievement • Self actualisation – enabling people to work to their highest potential through ongoing training and development

  6. Satisfiers/dissatisfiers (Frederick Herzberg) • Two-factor theory • Siemens needs to balance the • Hygiene factors – e.g. pay, working conditions, unnecessary bureaucracy • These needs must be met to avoid dissatisfaction • Meeting these needs alone will not motivate people • Motivators – e.g. recognition, responsibility, personal development • Through empowerment, Siemens gives job satisfaction and improved performance • Its creative stimulating environment helps to develop people