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The Times 100 Business Case Studies Edition 16

The Times 100 Business Case Studies Edition 16. Building a better workplace through motivation. Introduction to Kellogg’s. The world’s leading producer of breakfast cereals Manufacturing in 18 countries; sales in over 180 countries Promoting health and nutrition for more than 100 years

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The Times 100 Business Case Studies Edition 16

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  1. The Times 100 Business Case StudiesEdition 16 Building a better workplace through motivation

  2. Introduction to Kellogg’s • The world’s leading producer of breakfast cereals • Manufacturing in 18 countries; sales in over 180 countries • Promoting health and nutrition for more than 100 years • Kellogg’s focuses on keeping its people motivated • Creates of culture of ownership • Drives continuous improvement • Increases loyalty and reduces absenteeism • Supports the Kellogg’s (K)-values • Makes Kellogg’s a positive place to work • Offers financial and non-financial motivators

  3. Theory of ‘scientific management’ Breaks down jobs into small components (e.g. production line) People focus only on one element of whole process Monetary reward is primary motivator People paid per unit or volume of work produced – ‘piece work’ Incentive to produce more Limited relevance to Kellogg’s Focus on output only increases productivity but may affect quality levels Does not allow people to develop ownership or use creativity Frederick Taylor

  4. Maslow’s Hierarchy There are five levels of needs 3 Main categories • Basic needs • Physiological • Safety • Psychological • Belonging and Love • Esteem • Self-fulfilment • Self-Actualization

  5. Maslow’s Hierarchy • Safety • Security of body, Security of Employment, Security of Family, Safety Basic Needs: • Physiological Needs • Food, Water, Warmth, Rest, Breathing

  6. Maslow’s Hierarchy Self-fulfilment Needs • Self-Actualization • Achieving one’s full potential, creativity, problem solving abilities, acceptance of facts

  7. Hierarchy of needs Individuals satisfy needs at each level before progressing to next Kellogg’s provides motivation at every level Strong communication helps to support sense of belonging Motivating factors may be different at each level Financial - e.g. Kellogg’s offers competitive pay and secure working conditions for Basic and Safety needs Non-financial – Kellogg’s positively recognises achievement and offers challenging opportunities for Esteem needs Abraham Maslow

  8. Hunger Games Exercise

  9. Key elements to improve motivation include: Team working Manager’s level of interest in and care for team members Clear communication and consultation Kellogg’s team programmes include: WK Kellogg Values Awards – recognises performance Suggestion box scheme – generates improvement ideas Personal development planning – reinforces individuals’ commitment and sense of well-being Elton Mayo

  10. Two-factor theory: Satisfiers (Motivators) Give job satisfaction and improve productivity Dissatisfiers (Hygiene factors) Need to be minimised in workplace to allow satisfiers to have effect Kellogg’s satisfiers include: Fit for Life programme demonstrates care for employees Flexible working offers a work/life balance Sharing/rewarding success demonstrates K-Values Frederick Herzberg

  11. Stress Reduction video: Exam Jam http://www.youtube.com/watch?v=wUx_-rIu1Dc&feature=youtu.be

  12. Group Activity • On a piece of chart paper, brainstorm all the ways your school and teachers try to motivate you and/or help you manage your stress levels. Connect these practices to the theories you learned about today (Herzberg, Maslow, Mayo). Is what they’re doing effective or ineffective? What recommendations can you give to high schools so they can better help students stay motivated and deal with stress?

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