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Idate – 22nd November 2005 - Montpellier. New Mobile Services Era : Rich-Media and Interactive format, a new enabler. 2. 1. Example of application: TV News channel composed of 4 screen areas 1 > Interactive Navigation (e.g. Menu + Keys) 2 > Video (RTSP, DVB-H, …)

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Idate 22nd november 2005 montpellier

Idate – 22nd November 2005 - Montpellier.

New Mobile Services Era : Rich-Media and Interactive format, a new enabler


Mobile platforms drive the development of new business cases

2

1

Example of application:

TV News channel composed of 4 screen areas

1 > Interactive Navigation (e.g. Menu + Keys)

2 > Video (RTSP, DVB-H, …)

3 > Hot-news (Slides show)

4 > Ticker (e.g. Stocks Exchanges News)

3

4

Mobile platforms drive the development of new business cases.

  • Failure of traditional iTV has been compensate by the use of SMS

  • TV and video on mobile a new market:

    • Users are ready to pay 10€ / month

    • Users spend about 20 minutes by day on mobile TV

    • Content is key, and Sport is a MUST have

  • Key advantages: Interactivity, Connected at any time, everywhere

  • New use cases and applications appear:

    • New consumption modes

    • New channel distribution for content

    • Convergence


Interactive mobile tv is more than watching tv
Interactive Mobile TV is more than watching TV

  • Display Ads from partners

  • Real-time Statistics from the game played

  • Real-time Comments from journalists

  • Access all matches of the multiplex, follow a specific match when desired

  • Get alerted and Replay Goals with direct VOD access


Deliver additional dynamic content around the event for customer loyalty
Deliver additional dynamic content around the event for customer loyalty

  • Competition tables : games played, position, win/loss/draws, goals difference, points

  • Team & Players : pictures or interviews, matches composition, players positions in game

  • Statistics : appeareances, goals, yellow/red cards

  • Others : referees data, locations with maps, stadium picture & data,…


Create additional revenue using known mobile usages
Create additional revenue using known mobile usages customer loyalty

  • Personalization with Download offer :

    • Logos/videos/ring tones : team, players, goals

    • Goodies : Slideshows, screensavers,..

  • Adapt interactive services via SMS/MMS

    • Voting

    • Quizzes,

    • Pronostics

    • Pools

  • M-Commerce : Book Tickets, Shopping, couponing


Rich media and interactive format a key enabler
Rich-media and interactive format a key enabler customer loyalty

  • The industry has released a new rich-media interactive format: SVGTiny /LASeR

  • Provides a quality of experience for which the end-user will be ready to pay for.

  • Deployable over any networks and platforms

    • 3G, ADSL, DVB, DTT, RTP, HTTP…

    • mobile, fix, set-top, PC,

  • Standardised:

    • Create a world community of content developer

    • Ensure a fair competition

    • Decrease the cost versus proprietary solution


Complete suite for rich media

News/Info/Portals customer loyalty

- News Portals,l Sports

- Finance

- Video Portal

- Ring-Tones, Slideshow

- Adult Entertainement

- Rich Media Catalogs

- B2B/ B2C / M-Commerce

- Adverts, Marketing

Applications

- Messaging, Chat, IM

- Intranet-2-Mobile

- Man-2-Mobile

- WebCast

- Customer Service

- E-Learning

- Customer tracking

- Alert / Push

Entertainement

- Multi-users Game

- On-line Game

- Card , Boards, Quizz

- Cartoons

Complete suite for Rich-Media

Multimedia

Dynamic Content

XML

Flash

SVG

Audio & Vidéo

XML

WebServices

SGBD

Audio & Vidéo

GPRS / UMTS / DVB-H

network

Service

Node

Rich Media

Engine

Studio

System Integrators

Web Agencies

Content Providers

Symbian 6.0, 7.0

Smartphone

J2ME

DOJA

Brew

Hosting

Solutions Providers

Content Aggregators

Creation

Delivery

Rendering

Services


Conclusion
Conclusion customer loyalty

  • Mobile initiates convergence of format platform, networks

  • Mobile create a new market for content providers, broadcasters and operators

  • New Rich-Media interactive standardized languages enable there deployment

  • More informations:

    • www.streamezzo.comwww.mpeg-laser.org

    • Gaelle.martin-cocher@streamezzo.com