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  1. Broadcast Style Write like you talk No unnecessary words Sentences short

  2. Critique • http://www.nppa.org/competitions/quarterly_clip_contests/TV_regional/2007/winners_of_year/winners/sentimental_journey.html

  3. VO :15 - :25 VO/SOT or VOB :25-:45 One soundbite “Reporter” Package 1:00-2:00 Multiple soundbites B-roll Interview or Interviews Package Story Types

  4. Broadcast Copy • Be readable • Jane Doe, 12, • Twelve-year-old Jane Doe • Anchor must be able to read copy aloud • 40 percent, not 40% • 3-8-9 - 42-35

  5. Punctuation • Use periods, commas and ellipses ( … ) • Avoid quotation marks, semi-colons • Avoid numbers

  6. Broadcast v. Online Video

  7. Mistakes • Listen to videographers • Sharing ideas • Rush to the official • Use for explanation in text or visuals • ….unless it aurally or visually interesting • “Five confirmed dead.” • Use of adjectives • Seek specific details to convey the adjective • There has been a tragic accident. • Six members of one family were killed. The only survivor was a six-year-old boy.

  8. Mistakes • Avoid cliches • Only time will tell • Sitting down at the bargaining table • Remains to be seen • Short sentences • A raging, three-alarm fire, whipped by 40-mile-an-hour winds, ripped through the home next door. • There’s a fire across the street.

  9. Mistakes • Sentences do not lead the listener. • Make them anticipate what’s coming next • Show, don’t tell • She was a devoted mother. • …or, show me with a child on her lap. • Read script aloud

  10. Biggest Mistakes • Conversational language • Jargon “non-life threatening injuries” • “She is expected to live.” • Lack of Focus • 2:40 http://youtube.com/watch?v=-hidvElQ0xE • Boring stand-ups • Wallpaper video • Not every bit of information

  11. Focus Statement • Write focus statements for these moves. Choose three. It may not be more than six words. • Borat • Boys N the Hood • Charlotte’s Web • Dumb and Dumber • Lord of the Rings • Napoleon Dynamite • Snakes on a Plane

  12. Broadcast Sentence-Structure • Subject-Verb-Object (SVO) • How close the verb is to the subject, the more easily the listener will follow your script • Avoid there is, there are, it is • There are many people who smoke. • Many people smoke. • Active voice. Subject should be doing things, rather than receiving action.

  13. Broadcast Style • Say, say, say (prosecutors say) • Name, then attribution • Tell your audience who before what • Attribution precedes assertion • Strong nouns and verbs • Is, are, were do not express action • The noisy crowd did not like the speaker. • The crowd booed the speaker. • Dozens of motorists were left stranded by a blizzard. • The blizzards stranded dozens of motorists.

  14. Script Examples • http://college.cqpress.com/advancingthestory/chap5/chap5_discover_1.asp

  15. Broadcast Copy • Short sentences, words, stories • Avoid and, or • Avoid which, where • Limit one idea per sentence • Fred Grandy, who played “Gopher” on the original “Loveboat” T-V series, later spent eight years as a congressman from Iowa. • Fred Grandy played “Gopher” on the original “Loveboat” T-V series. He later spent eight years as a congressman from Iowa.

  16. Hour Glass • Most important story details • One person’s experience-the twist • Summary conclusion - the heart

  17. Christmas Tree • One person’s experience • (Turning point) • Context and Background • (Turning Point) • Conclusion

  18. Natural Pops and Sound • Use as periods and commas • Before visual appears • Heightens the sense of being there • Avoid running natural sound under interview • So good, it is captured moment

  19. Multimedia Corral • Remember to think about the whole web package • Text, photos

  20. Schedule • Scripts emailed to me that Friday (Feb. 1) • Serena.Carpenter@asu.edu • Feb. 5 • Script critique • Answer any final questions • Video compression and Putting videos on the web • First completed draft due Feb. 12 • Individual critiques • Must be compressed and on student server • Final story due Feb. 19 • Feb. 25 grades and critiques

  21. Format & Compressing Video for YouTube • Quicktime Conversion - MPEG4 • Down arrow • Compression Type: H264 • Data Rate (restrict to): 4:3-300/350b/s for 320X240 video • Keyframes (every): 120 • Resize to: (custom): 4:3 • Sound • Format: AAC • Channel: Stereo • Rate: 32000Khz • Quality: Normal • Data Rate: 96-128kbps

  22. Second Exporting Option • DV • Export > Using QuickTime Conversion • Name file (exportserenadv) • Choose format (DV Stream) • Save (lg. file that takes awhile to export) • Save as a self-contained movie • Right-click, open with QuickTIme Player • Retitle it

  23. Exporting Video • iSquint • Quality (Go Nuts) • Optimize for iPod • Advanced • 128 Audio Bitrate • Hz 48000 • Channels Stereo • Drag mov file into iSquint > Start

  24. Players • Flash player • YouTube • Copy and paste code