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Broadcast Style Write like you talk No unnecessary words Sentences short Critique http://www.nppa.org/competitions/quarterly_clip_contests/TV_regional/2007/winners_of_year/winners/sentimental_journey.html VO :15 - :25 VO/SOT or VOB :25-:45 One soundbite “Reporter” Package 1:00-2:00

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broadcast style

Broadcast Style

Write like you talk

No unnecessary words

Sentences short

critique
Critique
  • http://www.nppa.org/competitions/quarterly_clip_contests/TV_regional/2007/winners_of_year/winners/sentimental_journey.html
story types
VO :15 - :25

VO/SOT or VOB :25-:45

One soundbite

“Reporter” Package 1:00-2:00

Multiple soundbites

B-roll

Interview or Interviews

Package

Story Types
broadcast copy
Broadcast Copy
  • Be readable
    • Jane Doe, 12,
      • Twelve-year-old Jane Doe
    • Anchor must be able to read copy aloud
      • 40 percent, not 40%
      • 3-8-9 - 42-35
punctuation
Punctuation
  • Use periods, commas and ellipses ( … )
    • Avoid quotation marks, semi-colons
  • Avoid numbers
mistakes
Mistakes
  • Listen to videographers
    • Sharing ideas
  • Rush to the official
    • Use for explanation in text or visuals
    • ….unless it aurally or visually interesting
      • “Five confirmed dead.”
  • Use of adjectives
    • Seek specific details to convey the adjective
      • There has been a tragic accident.
      • Six members of one family were killed. The only survivor was a six-year-old boy.
mistakes8
Mistakes
  • Avoid cliches
    • Only time will tell
    • Sitting down at the bargaining table
    • Remains to be seen
  • Short sentences
    • A raging, three-alarm fire, whipped by 40-mile-an-hour winds, ripped through the home next door.
    • There’s a fire across the street.
mistakes9
Mistakes
  • Sentences do not lead the listener.
    • Make them anticipate what’s coming next
  • Show, don’t tell
    • She was a devoted mother.
    • …or, show me with a child on her lap.
  • Read script aloud
biggest mistakes
Biggest Mistakes
  • Conversational language
    • Jargon “non-life threatening injuries”
      • “She is expected to live.”
  • Lack of Focus
    • 2:40 http://youtube.com/watch?v=-hidvElQ0xE
    • Boring stand-ups
    • Wallpaper video
    • Not every bit of information
focus statement
Focus Statement
  • Write focus statements for these moves. Choose three. It may not be more than six words.
  • Borat
  • Boys N the Hood
  • Charlotte’s Web
  • Dumb and Dumber
  • Lord of the Rings
  • Napoleon Dynamite
  • Snakes on a Plane
broadcast sentence structure
Broadcast Sentence-Structure
  • Subject-Verb-Object (SVO)
    • How close the verb is to the subject, the more easily the listener will follow your script
  • Avoid there is, there are, it is
    • There are many people who smoke.
    • Many people smoke.
      • Active voice. Subject should be doing things, rather than receiving action.
broadcast style13
Broadcast Style
  • Say, say, say (prosecutors say)
    • Name, then attribution
  • Tell your audience who before what
    • Attribution precedes assertion
  • Strong nouns and verbs
    • Is, are, were do not express action
      • The noisy crowd did not like the speaker.
        • The crowd booed the speaker.
      • Dozens of motorists were left stranded by a blizzard.
        • The blizzards stranded dozens of motorists.
script examples
Script Examples
  • http://college.cqpress.com/advancingthestory/chap5/chap5_discover_1.asp
broadcast copy15
Broadcast Copy
  • Short sentences, words, stories
    • Avoid and, or
    • Avoid which, where
        • Limit one idea per sentence
      • Fred Grandy, who played “Gopher” on the original “Loveboat” T-V series, later spent eight years as a congressman from Iowa.
      • Fred Grandy played “Gopher” on the original “Loveboat” T-V series. He later spent eight years as a congressman from Iowa.
hour glass
Hour Glass
  • Most important story details
    • One person’s experience-the twist
  • Summary conclusion - the heart
christmas tree
Christmas Tree
  • One person’s experience
    • (Turning point)
  • Context and Background
    • (Turning Point)
  • Conclusion
natural pops and sound
Natural Pops and Sound
  • Use as periods and commas
    • Before visual appears
  • Heightens the sense of being there
  • Avoid running natural sound under interview
    • So good, it is captured moment
multimedia corral
Multimedia Corral
  • Remember to think about the whole web package
    • Text, photos
schedule
Schedule
  • Scripts emailed to me that Friday (Feb. 1)
      • Serena.Carpenter@asu.edu
  • Feb. 5
    • Script critique
    • Answer any final questions
    • Video compression and Putting videos on the web
  • First completed draft due Feb. 12
    • Individual critiques
    • Must be compressed and on student server
    • Final story due Feb. 19
  • Feb. 25 grades and critiques
format compressing video for youtube
Format & Compressing Video for YouTube
  • Quicktime Conversion - MPEG4
    • Down arrow
  • Compression Type: H264
    • Data Rate (restrict to): 4:3-300/350b/s for 320X240 video
    • Keyframes (every): 120
    • Resize to: (custom): 4:3
  • Sound
    • Format: AAC
    • Channel: Stereo
    • Rate: 32000Khz
    • Quality: Normal
    • Data Rate: 96-128kbps
second exporting option
Second Exporting Option
  • DV
    • Export > Using QuickTime Conversion
    • Name file (exportserenadv)
    • Choose format (DV Stream)
    • Save (lg. file that takes awhile to export)
  • Save as a self-contained movie
    • Right-click, open with QuickTIme Player
    • Retitle it
exporting video
Exporting Video
  • iSquint
    • Quality (Go Nuts)
    • Optimize for iPod
    • Advanced
    • 128 Audio Bitrate
    • Hz 48000
    • Channels Stereo
    • Drag mov file into iSquint > Start
players
Players
  • Flash player
  • YouTube
  • Copy and paste code