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WPTZ-TV Burlington - Plattsburgh Consumer Research Internet Presentation Interview Method Marshall Marketing Info: Data is proportionate by Gender, Age, Income & Ethnic Background, and is compared to projected Census Data. Telephone Interview Random Digit Dialing (RDD)

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Presentation Transcript
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Interview Method

Marshall Marketing Info:

Data is proportionate by Gender, Age, Income & Ethnic Background, and is compared to projected Census Data.

Telephone Interview

Random Digit Dialing (RDD)

Listed & unlisted numbers

Dates of Interviewing

April 18 - 30, 2007

In-Tab

500 Respondents

18 Years of Age or Older

Demographics: Gender, Age, HH income, Ethnic background, # of children, occupation, etc. (13 initial demographic questions)

Consumer Categories: You have access to over 40 categories of business

Media Usage: Newspaper, Radio, Television, Direct Mail, Internet, and more.

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Distributed Proportionately

Data may be broken out by individual county or by a group of counties.

The MM&C Data can also be separated by Zipcode Clusters.

Marshall Marketing Info:

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CS COMPUTER/INTERNET/WIRELESS

Do you currently...?

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UTILIZE INTERNET IN A MONTH

How frequently do you utilize the internet in a typical month?

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PRODUCTS/SERVICES PURCHASED ON-LINE

In the past 12 months, what products/services have you purchased on-line?

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ACCESS THE INTERNET

When do you access the internet most often?

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INTERNET ACCESS OTHER THAN HOME

Where do you have internet access OTHER than at home?

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HOW OFTEN ACCESS INTERNET

If you access the internet from somewhere OTHER than at home, how often do you do that?

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MEDIA WEBSITES

Why do you visit the websites of media outlets, such as television stations?