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Business Plan The Business Plan BU113: Foundations of Business Administration BU113: Foundations of Business Administration New business start-ups each year: 150,000-190,000 Business failures each year: 50,000-100,000 Memorable statistics Failure due to

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the business plan

Business Plan

The Business Plan

BU113: Foundations of Business Administration

BU113: Foundations of Business Administration

memorable statistics
New business start-ups each year:


Business failures each year:


Memorable statistics
reasons for failure and success of businesses
Failure due to

Managerial incompetence or inexperience


Weak control systems

Insufficient capital

Success due to

Hard work, drive, and dedication

Market demand for product/service

Managerial competence


Reasons for Failure and Success of Businesses
the process the plan and bu113
The Process, the Plan and BU113
  • Idea
  • Test
  • Plan
  • Execute
  • Evaluate
what is a business plan
What is a Business Plan?
  • Blueprint of your business
  • Written plan detailing operational and financial aspects of your company
  • Explanation of the business concept
  • Analysis of the market
  • Presentation of the strategy
  • Outline of projected development of the business
  • Definition of capital needs of the business
  • Projection of financial performance
  • Presentation of management’s credentials/positions
who needs a business plan
Business associates:


Other investors:


Potential employees:

Direction and purpose


Funding for growth

Internal plans

Join the company?

Who needs a Business Plan?
concerns of investors
Concerns of Investors
  • How are you unique?
    • Proprietary technology
    • Unique product
  • Management track record
    • Great ideas won’t go anywhere without good management.
    • Depth of management
  • Rate of Return
    • High risk requires potential for high return
    • Where on the growth curve is the business?
    • Are financial projections reasonable?
  • Exit Strategy
    • How to get out with mega profit (go public, sell out)
    • When?
cover page
Cover Page

Company XYZ

October, 200_

Business Plan Copy Number 5

This document contains confidential and proprietary information belonging exclusively to XYZ Company

John Smith

Chief Executive Officer

123 Executive Drive

Maple Valley, VT 55555


This is a business plan. It does not imply an offering of securities.

business plan format components
Business Plan—Format & Components
  • Cover Page
  • Table of Contents (with page numbers)
  • Your company’s mission statement
  • The business:
    • Management: Management Structure/Background
    • Marketing Plan
    • Financial Plan
    • Supporting documents
      • Revised resumes
      • Company logo
      • Organization chart
      • PowerPoint slides in handout form
mission statement
Mission Statement
  • A mission statement is a brief description of a company’s fundamental purpose. A mission statement answers the questions, “Why do we exist?” “What do we hope to achieve in the future?”
  • The mission statement articulates the company’smoral/ethical position, public image, the target market, products/services, the geographic domain and expectations of growth and profitability(Center for Business Planning:
mission examples
Mission -- Examples
  • “It is the mission of Saint Michael’s College to contribute through higher education to the enhancement of the human person and to the advancement of human culture in the light of the Catholic faith.” (SMC Catalogue)
  • The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. We are a values-driven company and our eight core values include the following:
    • Excellent customer service
    • Taking care of our people
    • Giving back
    • Doing the "right" thing
    • Creating shareholder value
    • Respect for all people
    • Entrepreneurial spirit
    • Building strong relationships

Source: Home Depot – Our Company – Values

components of the plan management
Components of the Plan: Management
  • Type of organization / form of business ownership / Background
  • Organization chart
  • Management team
    • Roles in the business
    • Experience
    • Skills
    • Supporting documents: Resumes

XYZ Company

components of the plan marketing
Components of the Plan: Marketing
  • Product / Service
    • Key characteristics, uniqueness
    • Picture, design / model
    • Supplier
    • Amount of inventory to be ordered
  • Target market
    • Users -- demographics
    • Benefits
    • Economic / social / cultural characteristics
    • Projected sales (revenue): calculated
components of the plan marketing cont d
Components of the Plan: Marketing (cont’d)
  • Competitive Environment
    • Competitors
    • Competitors’ Strengths
    • Competitors’ Weaknesses
components of the plan marketing cont d15
Components of the Plan: Marketing (cont’d)
  • Price
    • Pricing strategy
    • Pricing strategy vs. competition
  • Promotion
    • Promotional strategy: developing demand for product
  • Place / distribution
    • Getting the product from production to the consumer
supporting documents
Supporting documents
  • List of Shareholders: Attach a table with the information about your shareholders’ investment.
    • name
    • contact information
    • number of shares invested
    • percent ownership in the company based on the number of shares owned
  • Revised resume of each manager
  • Company logo
  • PowerPoint slides in handout form (6 slides per page)
business plan finance
Business Plan—Finance
  • Concerns of investors
    • Demand for product
    • Management characteristics and experience
      • Innovation
      • Track record
    • Rate of return
      • Amount of risk
      • Financial projections
      • Outlook for competitiveness of business
      • Growth curve of business
    • Future plans
financial plan

Financial Plan

Financial Plan

BU113: Foundations of Business Administration

BU113: Foundations of Business Administration

purpose financial plan
Purpose—Financial Plan
  • Determine feasibility of business
  • Determine capital needed to start business
  • Estimate return to shareholders
capital needed to start business
Capital Needed to Start Business
  • Determine total amount of capital needed to start the business
  • Do you need to:
    • Buy equipment?
    • Buy product/raw materials for product to sell? (Include in product cost: transportation & packaging)
    • Buy supplies for advertising
    • Pay taxes?
financing sources how to raise money
Financing Sources: How to Raise Money
  • Sources: Selling stock or borrowing money
  • Stock sales: 25 cents/share
    • Inside shareholders (management team). What percent of company do you want to own?
    • Outside shareholders (sell to others at marketplace)
    • You must offer at least 20 shares to outside shareholders.
    • Specify what percent ownership 1 share represents
      • EX: If you plan to sell 100 total shares to management and outsiders, 1 share = 1% ownership in the company.
financing sources examples
Sale of Product

Capital needed: $100

Outside 20 shares:$5 = 5%

Inside 380 shares(calculated as: remaining $95 / $.25 per share = 380 shares):$95 = 95%

Total Raised: $100 = 100%

Total Shares Issued: 400 shares

Sale of Service

No capital needed

Outside 20 shares:$5 = 20%

Inside 80 shares(calculated as: remaining 80 shares * $.25 per share = $20):$20 = 80%

Total Raised: $25 = 100%

Total Shares Issued: 100 shares

Financing Sources: Examples
projected income statement
Projected Income Statement

Sales = Number of units of product/service expected to be sold per week X sales price

Less: Cost of Goods Sold (COGS) = number of units of product expected to be sold each week X cost to buy including taxes, shipping, etc. (no COGS with a service)

Less: Advertising and other expenses = actual amount expected to be spent during a particular week

Less: Taxes = 10% of profit before taxes (EBT)

  • Note: You cannot pay management wages.
projected return on equity
Projected Return on Equity
  • As a start up business, consider your equity to be the money you raise from selling stock to inside and outside shareholders
  • Projected ROE: tells shareholders what they expect to earn on their investment in terms of % return
    • ROE = Total Projected Net Income/ $ Raised from sale of stock to management and outside shareholders
    • EX: $ 163.8 projected NI / $25 Common stock proceeds
          • ROE = 655%
liquidating dividend
Liquidating Dividend
  • Liquidating Dividend to be paid at end of semester
  • Different from a regular dividend real companies pay
  • = Distribution of all the cash of the company after payment of all liabilities.
  • Purpose: to close the business down
  • Liquidating Dividend Per Share =

Ending cash (= $ from sale of stock to managers and outsiders + Net Income)

- Liabilities (including taxes payable) divided by total # Shares outstanding