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The Business Plan

The Business Plan

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The Business Plan

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  1. The Business Plan

  2. What Investors Expect(The Business Plan) Ice Breaker / Hook • Elevator Pitch (25 seconds-25 words) • How Much Money do you Need? (est. ROI) and When • Customer (demographics, characteristics, motivation) • Size of market and major competitors • Your product + substitutes, competitors and complements • Business model (Map Revenues vs. Costs over time) and benchmark businesses • Vision, Milestones, Benchmarks • Financial Projections: Timeline, ROI, Risk (be specific) Narrative / Story Numbers / ‘The Beef’

  3. Developing a Business Plan • Collect ideas: Inspiration can strike at any time, so carry a notepad • Begin with basics: customers, features, channels, milestones, benchmarks • Find inspiration from real firms and entrepreneurs. If you have trouble understanding or finding attributes of your business, you can easily borrow them • Know your customers. For a business to be believable, the customers have to be believable and realistic • Limit the breadth of your business • Decide what is the reason for this business, and why you are passionate about • Organize your thoughts. After you have prepared the basic elements, lay out a time-line in some way to help you decide what should happen when. • Start writing. Depending on how thoroughly you’ve sketched out your customers, products and channels, the actual design may simply be one of choosing the right words. • Come out swinging. The first page —some would say the first sentence—of any business plan should grab an investor’s or customer’s attention and leave him/her wanting more. • Keep building: a business is dymanic; you are never finished. This is the role of adaptive execution • Let the business plan "write itself“ by asking the right questions, by listening to customers and investors, by experimenting, failing and learning • Succeed or fail quickly, revise and innovate

  4. Building Blocks of the Business Plan

  5. Demand and Global Innovation Management

  6. Building Blocks of the Business Plan

  7. Supply and Global Innovation Management

  8. Mapping the Business Plan

  9. Customers are your Revenue Source

  10. The Canvas and Plan

  11. The Business Model Canvas &Global Innovation Management

  12. The Publishing Business Mini-case

  13. LEGO’s Canvas

  14. Modern Forces

  15. Your Investors will ask about All of This and More

  16. From Canvas to Plan

  17. What Investors Expect(The Business Plan) Ice Breaker / Hook • Elevator Pitch (25 seconds-25 words) • How Much Money do you Need? (est. ROI) and When • Customer (demographics, characteristics, motivation) • Size of market and major competitors • Your product + substitutes, competitors and complements • Business model (Map Revenues vs. Costs over time) and benchmark businesses • Vision, Milestones, Benchmarks • Financial Projections: Timeline, ROI, Risk (be specific) Narrative / Story Numbers / ‘The Beef’