Marcel Duchamp. The Readymades.
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“The choice of these readymades was never based in aesthetic enjoyment. This choice was always based on a reaction of visual indifference as well as on a total absence of god or bad taste….Finally [there is] a complete anesthesia.” MD
“When I discovered the readymades, I hoped to discourage the carnival of aestheticism. But the Neo-Dadaists use the readymades to find out their aesthetic value. I threw the Bottle Rack & the urinal in their face as provocations, & now they are admiring their aesthetic beauty!”
The Semiotic Anti-Subject (Donald Kuspit)