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Dr. McMains\' Real and Perceived Conflicts of Interest. Stryker- Consultant, Instrument DevelopmentOlympus- Consultant Endoscopy Development, SpeakerMedtronic- Consultant, Biofilm studiesDaichi-Sankyo- Speaker\'s Bureau. Why are we talking about this?. Retail spending on prescriptions has more than doubled between 1995 and 2000 from 64.7 billion to 132 billion (www.nihcm.org/innovations.pdf)Marketing accounts for over 30% of revenues in the pharmaceutical industryApproximately 90% of the 21 b23

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