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ABM Strategic Plan 2009 – 2011:

ABM Strategic Plan 2009 – 2011:. Leading a Transforming B-to-B Media Industry. ABM Starting Today. ABM will define and drive the B-to-B ecosystem ABM will represent the unique needs of the B-to-B Media Industry, building digital DNA at its core

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ABM Strategic Plan 2009 – 2011:

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  1. ABM Strategic Plan 2009 – 2011: Leading a Transforming B-to-B Media Industry

  2. ABM Starting Today ABM will define and drive the B-to-B ecosystem ABM will represent the unique needs of the B-to-B Media Industry, building digital DNA at its core ABM will be the source of real-time B-to-B business intelligence and expertise

  3. The most dramatic transformation in our industry’s history: Private Equity participation Industry debt levels highest ever Economy worst in 70 years B-to-B media companies unsure how to manage digital transformation Setting the Stage

  4. What Makes ABM Unique • The only B-to-B media association • The only association focused on B-to-B Media: In Print, In Person, Online and Data • The only association focused on all of the operating functions at B-to-B Media companies • The center of the B-to-B media & information services ecosystem • Positioned to be the catalyst for change in the B-to-B marketplace

  5. ANA AAAA AAF SIIA ABM ABM SISO OPA BMA IAB

  6. Plan Approach This plan is a clear reflection of the thinking and needs of the membership today. • The four major pillars are: • Networking/Education • Government Policy & Industry Standards • Research-to-Know • Research-to-Show • Membership Retention & Development Internal Issue:

  7. Pillar INetworking & Education Background:Networking & Professional Development ranks as the most important reason for ABM membership. Goal:Dramatically improve the event experience, delivering it live and on-demand Strategies: • A)Partner with key Associations to strengthen content • Key Associations: ANA, IAB, SISO, SIIA • B)Capitalize on ABM’s Committees & Councils • C)Employ a fresh approach to Events • D)Take ABM to the members • - Expand upon ABM’s Regional program • - Expand ABM’s digital delivery of Events • E)Deliver cutting edge information

  8. Pillar IIGovernment Policy & Industry Standards Background:ABM’s members are faced with a host of new Governmental issues. Goal:Expand ABM’s leadership role, influencing Governmental policy on B-to-B issues. Strategies: A)Enhance ABM’s early warning system to better identify critical legislative initiatives B) Build new coalitions on issues that impact the B-to-B space C)Focus members’ top executives on B-to-B Media’s policy priorities. D)ABM will take a leading role in developing B-to-B industry standards & policies

  9. Pillar IIIResearch-to-Know Background:Historically ABM has delivered seminal research to help members grow their business Goal:Enhance ABM’s position as the indispensible source for real-time Business intelligence Strategies: A) Restructure all reports to be actionable B) Collaborate with other Associations to deliver superior products and services C) Revitalize Committees & Councils to share and disseminate best practices D) Restructure BIN reports to reflect the totality of the B-to-B market E) Develop a systemic approach for members to utilize ABM as a conduit to business expertise

  10. Pillar IVResearch-to-Show Background:Traditionally, ABM has produced research and run ad campaigns to communicate the power of B-to-B Media Goal:Continue to validate the power of the broadening integrated B-to-B media platform, importantly focusing on digital Strategies: A) Identify marketers’ and advertising agencies’ critical research needs and gaps in the B-to-B space B)Develop a collaborative research process C) Ensure the continuation of industry-wide/industry-specific research D) Continue to produce powerful tools for our members’ sales forces, enabling them to communicate research to marketers and agencies

  11. Pillar VMembership Retention & Recruitment Background:The industry is undergoing a perfect storm which impacts ABM’s member retention and recruitment. Goal:Enhance the current system of retention and grow ABM membership. Strategies: A) Use the strategic plan to recruit new members and enhance ABM’s Value proposition B)Leverage ABM’s membership for retention efforts C) Prioritize recruitment opportunities D) Utilize the Committees & Councils to increase member engagement

  12. Starting Today A new DuesStructure to reflect today’s economic realities and provides members with a better price/value proposition New partnerships with key associations to introduce new products and services Developing new standards to reflect digital media’s opportunities Complete restructure of Committees & Councils

  13. Additional Questions or Comments? Contact: Bill Pollak 212-457-9401 wpollak@alm.com

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