DIGITAL RADIO SWITCHOVER – ONE YEAR ON. Bob Davis, Digital Radio Co-ordinator, SMMT Lee Harris, Managing Director, Open Automotive. 22 September 2011. During presentations (10.30am – 11am) everyone will be muted so that only the presenters will be heard.
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Bob Davis, Digital Radio Co-ordinator, SMMT
Lee Harris, Managing Director, Open Automotive
22 September 2011
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Action Plan framework
Technology & Equipment Group
Market Preparation Group
Domestic Radio Sub-Group
Traffic and Travel Services Q2 2011
Minimum Specification Q3 2011
Antenna/Receiver Sensitivity Q4 2011
Market Monitoring Q2 2012
Approved Installation Q1 2013 (Q4 2011)
Consumer Advice Q1 2013
Car market analysis developed
Traffic and Travel Services report
Minimum specification agreed
Digital Radio Certification Mark
Certification process for OE radios
Test regime for aftermarket receivers
Implementation guidelines for broadcasters
Installation businesses’ accreditation scheme
Domestic radio minimum specification
Develop and co-ordinate strategy to raise public and industry awareness and understanding of digital radio and a subsequent Digital Radio Switchover
Developing a consumer proposition
Communicating the advantages of the Certification Mark
For products and services which will see consumers through the switchover period
Automotive industry wants early introduction
DCMS working towards late – 2012 launch
Decide the application process
Agree products and services to be covered
Agree appropriate test and enforcement procedures
Decide how to promote the Mark
Decide who will pay for promotional activity
Digital Radio Committee
Progress to date
What’s needed in the next 12 months from
What do members need from SMMT?
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