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Insider's Guide to SEO: Fresh Results and Search Engine Spies

Dive into the world of search engine optimization with insights on optimizing your website for targeted keyword phrases, pricing models, and more. Learn about tools like Search Engine Spies that provide real-time search insights and i-Search Digest for industry news and trends. Get expert advice from top SEO leader Detlev Johnson and understand why Google remains a key player in the search engine market.

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Insider's Guide to SEO: Fresh Results and Search Engine Spies

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  1. http://home.attbi.com/~adamo97/FOSE/

  2. Agenda • Fresh Results • Search Engine Spies • SEO Search Engine Optimization • i-Search Digest • Conclusion • Questions?

  3. Fresh Results • Snapshots of the Past • How old is the snapshot? • 403 Forbidden error • robots.txt • tells the robot (spider) which files it may spider (download). • Ususlly System Administrator’s Fault • iWon • Google’s crawler-based results now appear on the “Web Sites” section of iWon’s results and replace those previously provided by Inktomi.

  4. Search Engine Spies • A perpetually refreshing page that provides a real-time view of actual Web searches. • 2 Flavors • Filtered: attempt to remove "objectionable" searches • Unfiltered • Synonyms • Search voyeur • Live search display

  5. Search Engine Optimization • The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. • Optimization may involve: • design/layout changes • new text for the title-tags • meta-tags • alt- attributes • headings • changes to the first 200-250 words of the main text.

  6. Search Engine Optimization • Pricing Models • One-time flat fee • Monthly fixed fee • Revenue sharing • Pay-per-click • Pay-per-ranking

  7. i-Search Digest • A Critical Marketing Tool • How People find websites • (Survey done by Georgia Tech) • Search Engines – 87% • Links from other sites – 85% • Printed Media – 63% • Word of Mouth – 58% • Newsgroups – 32% • E-Mail – 32% • Books – 28%

  8. i-Search Digest • i-Search Community • Includes many industry leaders • Discussions focus on proper methods to optimize websites to achieve high rankings • Topics frequently covered include: • Spiders • Directories • Pay-per-click (PPC) search engines • International search engines • Industry specific or specialized search engines and directories

  9. i-Search Digest • i-Search Moderator: Detlev Johnson • SEO expert • Acknowledged as on the top five SEO experts in the world • Speaks at leading Internet conferences worldwide • Writes for leading Internet publishers and consults for Internet companies worldwide

  10. Conclusion • Are All Eyes on Google? • Google demands serious attention • Business that operates to make money • Thinking about tomorrow • True (pure) search engine • One of the oldest • Google clearly generates the most attention and traffic • Freshest results • Gaga over Google!

  11. Questions? • Don’t forget to check out my website at: http://home.attbi.com/~adamo97/FOSE/

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