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AATCC Student Merchandising Competition May 7, 2014

Presenting a unique opportunity for undergraduates and graduates to showcase their merchandising skills through a digital poster competition. The competition aims to target the growing number of merchandising and marketing students in textile-related programs. Participants can compete individually or in teams of up to four, presenting a business model, marketing tool, and product presentation. The winning entry will be judged based on predefined criteria and will require involvement from judges, corporate sponsors, and the AATCC Competition Sub-Committee. Promotion will be done through various channels to attract participants and engage with the target audience. Join us in this exciting initiative to highlight the significance of merchandising in the textile industry.

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AATCC Student Merchandising Competition May 7, 2014

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  1. C2C Student Merchandising Competition May 7, 2014 Presented By: Manisha Patel AATCC Membership Services Representative patelm@aatcc.org

  2. Why Merchandising? • 50% of students studying in textile-related programs at the university level are merchandising/marketing students • Nothing currently to target these students • Huge growth opportunity

  3. Merchandising Competition Proposal • Similar to C2C Design Competition • Undergraduates and Graduates • AATCC Student Member requirement • Digital poster competition • Individuals and teams of up to 4

  4. Competition Details • AATCC Competition Sub-Committee chooses specific topic or theme • A product category • A brand • A product

  5. Competition Details • Part 1: Business Model • Define Business Attributes • Define Target Customer • Part 2: Marketing • Create a Marketing tool • Part 3: Merchandising • Detail the presentation of the product

  6. Competition Implementation • Winning Entry- Judging Criteria • Will Need • Judges • Corporate Sponsors • Sub-Committee • Promotion • AATCC News • Social Media • Blast Emails • Partner with Merchandising Classes

  7. Conclusions • Why Merchandising? • Merchandising Competition Proposal • Competition Details • Competition Implementation • Questions/Discussion

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