Merchandising “Area of an apparel company that develops strategies to have the right merchandise, at the right price, at the right location to meet the wants and needs of the target customer” Burns and Bryant1997, pg.. 429
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The activities involved in buying and selling: finding customers, providing them with what they want, when they want it, at prices they can afford, and are willing to pay.”
Jarnow, Guerreiro, and Judelle, 1987, pg. 506
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