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Pyramid Public Relations

Pyramid Public Relations. Taking you to the TOP!!!. 403 E Buffalo Street Milwaukee, WI 53202 www.pyramidpr.com. Spring Valley. Turf Fair 2012. Presented By: Laura Konop & Katie Sloan. 403 E Buffalo Street Milwaukee, WI 53202 www.pyramidpr.com. Turf Fair 2012.

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Pyramid Public Relations

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  1. Pyramid Public Relations Taking you to the TOP!!! 403 E Buffalo Street Milwaukee, WI 53202 www.pyramidpr.com

  2. Spring Valley Turf Fair 2012 Presented By: Laura Konop & Katie Sloan 403 E Buffalo Street Milwaukee, WI 53202 www.pyramidpr.com

  3. Turf Fair 2012 • Friday, February 24th, 2012 • 8:30 a.m. – 3 p.m. • Olympia Resort and Conference Center in Oconomowoc, WI • Theme: The Grass is Always Greener on the other Side • Who: Wisconsin Retailers, Country Clubs/Golf Course Affiliates,and Landscapers

  4. Objectives • Invite customers to buy our products • Help our customers make more money • Introduce new products to a smaller base • Provide a fun, educational atmosphere • Improve client relations and knowledge • Retailers

  5. Olympia Resort and Conference Center

  6. Olympia Resort and Conference Center • Oympia Center AB: Vendors and buffet lunch • 2 Break-out rooms • Wisconsin Room AB (Theater-260) • Illinois Room Dance Floor (Theater-280)

  7. Olympia Center AB

  8. Breakout Rooms

  9. Event Program • 8:30 Begin Check-in • 8:30-8:45 Refreshments • 8:45-9:00 Welcome (Olympia Center) • 9:00-10:20 Speakers in breakout rooms • 10:20-10:50 Break/meet vendors • 10:50-12:00 Speakers in breakout rooms

  10. Event Program • 12:00-12:45 Buffet lunch & Musical entertainment • 12:45-1:15 Speaker: Bill Vogel • 1:15-2:00 Panel Discussion • (OlympiaCenter) • 2:00-3:00 Entertainment, vendors, games • 3:00 Pick-up gifts & surveys

  11. Speakers- Golf & Turf Sessions • Neil Weinstein- Low Impact Development and Sustainable Landscapes: Bioretention • Paul Koch- Dept. of Plant Pathology at UW-Madison, Turfgrass Diagnostic Lab Manager • Tom Ruffy- Nitrogen Fertilization on Golf Courses: A Water Quality Problem? • CJ Rosen- Extension Soil Scientist at Univ. of MN, Dept. of Soil, Water & Climate • WGBA- Wisconsin Green Builders Alliance • DNR- Wisconsin Dept. of Natural Resources

  12. Lunch Buffet • Whipped Potatoes  • Vegetable Medley  • Rolls and Butter • Coffee, Tea, or Milk, Soda, Juice • Dessert- Chef's Choice • Mixed Greens Salad  • Tri Pasta Vinaigrette Salad • Roast Sirloin of Beef with  Burgundy Mushroom Sauce • Herb Baked Chicken 

  13. Entertainment • During lunch: Musical entertainment • Vendors: Collect a stamp from each vendor and be entered to win 2, south end zone, Packers tickets • Games….

  14. Minute to Win it • Game show host • Games from the show as well as a few of our own “green” games • Contestants must volunteer • Win 3 games= gift cards to various retailers • Win 5 games= Bucks tickets • 5 contestants

  15. Sponsors & Vendors • Continue relationships with previous sponsors • Open to new retail stores selling our products • 35 Sponsors @ $100 each • 5 Discount exhibits to area college programs • UW-Madison, MATC, UW-Stevens Point

  16. Advertising • Save the date mailer • Check out our website • Retailers- managers & employees • Golf courses, country clubs, landscapers • Recycled Paper • FREE!!! Promote on Spring Valley Website • Online registration • Press Release in Journal Sentinel, Green Bay Press-Gazette, The Capital Times, The La Crosse Tribune

  17. Invitations & Registration • Direct Mail • $10 advance, $15 at the door • 1 page flyer folded into a booklet • Recycled paper • History, date, time & location • Registration form- encourage visiting the website • List of speakers • List of sponsors & exhibitors

  18. Thank you gift • Discounted room rates • Spring Valley pens at registration • Folder with a program • Lanyard name tag • Issue of Turf Magazine • Promotional material from sponsors • Center pieces

  19. Calendar June 2011 • Book event location • Contact potential sponsors • Mock-up Turf Fair web page • Discuss speakers with Spring Valley • Final version of web page • Contact potential speakers • Book musical entertainment • Final list of sponsors & vendors July 2011

  20. Calendar August 2011 • On-line registration active • Design Save the Date mailer • Finalize speakers • Order plane tickets for speakers • Discuss decorations & signage • Find game show host • Finalize Save the Date mailers • Order signage/ banners September 2011

  21. Calendar October 2011 • Print Save the Dates • Compile updated mailing list • Floor plan of vendors • Select the menu • Send out Save the Date • Mock-up event program design November 2011

  22. Calendar December 2011 • Draft press releases • Finalize & print formal invitations • Confirm bookings: location & speakers • Figure out games for Minute to Win it • Final event program design • Order center pieces • Send in press releases • Early January send out formal invitations • Tally of registration • Confirm bookings: Vendors, decorations, caterer, entertainment, etc. • Print Event Programs & Folders January 2012

  23. Calendar February2011 • Email reminder to all WI clients • Print signage for event • Draft & send out second press release • Purchase game show pieces • Compile program folders & thank you gift bags • Confirm centerpieces

  24. Day Before • Set up breakout rooms • Set up Olympia Center & exhibitor areas • Set up Spring Valley table • Decorate & hang signage • Print off the registration list • Test A/V equipment • Bring & store our supplies • Pick-up speakers • Dinner with the speakers

  25. Day of Event • 7:00 Pyramid PR arrival • 7:05 Set up registration area • 7:30 Center pieces delivered • 7:35 Set up center pieces • 7:45 Greet vendors & help them set up • 8:00 Double check breakout rooms • 8:00 Greet speakers

  26. During the Event • Pyramid PR representatives throughout • 1 in each breakout room • 2 in Olympia center • Facilitate entertainment • 1 event team leader

  27. Post Event • Distribute thank you gifts • Encourage evaluation survey • Also on the website • Thank all speakers • Transport speakers to the airport • Wrap-up meeting with Spring Valley representatives • Clean up facilities • Further in-depth evaluations in March 2012

  28. Estimated budget:400 attendees • Meeting facilities: $8,500-Special Requests    -Stage in Olympia Center     -Tables for vendors    -Table in hallway for check-in    -Piano on stage • Food: $10,608.39-Including 5.1% sales tax and 19% service charge-Luncheon buffet ($7,628)-Extra beverages ($2001.10)-Check-in refreshments ($979.29) • Advertising: $3,595-Press Release ($20)-Save the Date mailer ($825)-Invitations ($2,750) • Entertainment: $800-Musician ($500)-Game Show ($300)-Game Show MC (Volunteer) • Decorations: $1,900-Signage ($250)-Centerpieces ($20ea. x 50 tables)-Banner ($650)

  29. Estimated budget:400 attendees • Speakers:$3,600-6 speakers ($3,000)-Plane tickets ($650) • Sponsors: +$3,500-35 sponsors ($100ea) • Registration fees: +$4,500-300 pre-registrations ($3,000)-100 day of registrations ($1500) • Registration folder: $943.58-Folders ($75.58)-Pens ($196.00)-Lanyards ($590)-Name tags ($72) • Additional Gifts: $400-1 Issue of Turf Magazine ($1ea. after donation)Staffing costs already accounted for. • Total: $21,946.97

  30. Let Pyramid PR take you to the TOP! Questions or Comments? 403 E Buffalo Street Milwaukee, WI 53202 www.pyramidpr.com

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