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How to Setup Enhance eCommerce | Digital Marketing Services

Learn about how to set up Enhance eCommerce analytics. Google Analytics Enhanced Ecommerce enables product impression, promotion, and sales data to be sent with any of your Google Analytics. Learn more at: https://www.paradisetechsoft.com/digital-marketing-services

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How to Setup Enhance eCommerce | Digital Marketing Services

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  1. Enhanced Ecommerce How to Set up & Reporting

  2. How to Set Up • Google Analytics eCommerce tracking is just as useful for business management as it is site design, showing you in real time the success of your individual products, posts, social media directives, and special promotions. • Step 1: Upgrade to Universal Analytics • Step 2: Install the Tracking Code on Each Page You Want to Track • Turn on Enhanced eCommerce in Google AnalyticsAdmin > View > eCommerceSettings

  3. Turn on Enhanced eCommerce in Google AnalyticsAdmin > View > eCommerce Settings

  4. Once Enhanced Ecommerce is enabled, you can access this report by navigating to the Conversions section of your Ecommerce dashboard • Here you can see the Report in Enhanced Ecommerce Reporting-> Checkout Behaviour

  5. Enhanced Ecommerce Report Overview

  6. Here you can see overall reports like of Track displayed products on customer screen, Clicks on product,Products page view,Products added to cart,Products removed from cart

  7. Product Performance ReportProduct Performance Report shows high-level metrics such as revenue, order quantity and refunds.

  8. Sales PerformanceYou will see here Transaction level details like total revenue, tax, and shipping

  9. Product List ClicksIt allows you to track how clusters of products are performing in your online store.

  10. Purchases from different locations

  11. Shopping Behaviour Analysis

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