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Rusty’s Indoor Roller Skate Park Time to skate on?

Rusty’s Indoor Roller Skate Park Time to skate on?. John Molson Competition Committee John Molson School of Business Montreal, QC. Situation Synopsis / Problem. Challenge: How can Rusty’s bring back customers to increase profitability and remain sustainable in the long-term?.

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Rusty’s Indoor Roller Skate Park Time to skate on?

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  1. Rusty’s Indoor Roller Skate ParkTime to skate on?

    John Molson Competition Committee John Molson School of Business Montreal, QC
  2. Situation Synopsis / Problem Challenge: How can Rusty’s bring back customers to increase profitability and remain sustainable in the long-term?
  3. External Analysis Rusty’s must provide incentives to attract its customer base and provide a competitive offering to keep them coming back
  4. Internal Analysis A lack of interest and awareness coupled with operational inefficiencies is resulting in diminishing margins
  5. Alternatives at a Glance
  6. Alternatives at a Glance
  7. Recommendation Maintain the Roller Skate Park but provide additional services and activities to attract new customers while providing options that keep them coming back Increase Marketing Initiatives Reduce Operational Inefficiencies Renovate Roller Skate Park
  8. Implementation at a Glance Goal:Solidify Rusty’s Indoor Roller Skate Park reputation through a better service offering.
  9. Short-Term Implementation (0-6 months)
  10. Medium-Term Implementation (6-12 months)
  11. Long-Term Implementation (12-18 months)
  12. Thank you
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