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Mastering the Dynamics of Innovation by James M. Utterback. Summary by David E. Goldberg University of Illinois at Urbana-Champaign. Text. Utterback, J. M. (1996). Mastering the dynamics of innovation. Boston, MA: Harvard Business School Press.

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mastering the dynamics of innovation by james m utterback

Mastering the Dynamics of Innovationby James M. Utterback

Summary by David E. Goldberg

University of Illinois at Urbana-Champaign

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Text
  • Utterback, J. M. (1996). Mastering the dynamics of innovation. Boston, MA: Harvard Business School Press.
  • James Utterback is the David J. McGrath Jr. Prof. of Management and Innovation and the Chair of the MIT Management of Technology Program
typewriter innovation
Typewriter Innovation
  • Sholes typewriter (1868) leads to Remington No. 1. 1873.
  • New workers: typists, pay high work conditions good.
  • Wagner design: front and center keys led to Underwood.
  • IBM purchases Electrostatic typewriters in 1933.
word processors and pcs
Word Processors and PCs
  • 1964 Magnetic tape IBM Selectric.
  • 1970s standalone word processors
  • Altair 8800;
  • 1977 Apple II
  • IBM PC 1981
lessons from typewriters and such
Lessons from Typewriters and Such
  • New innovations from old capabilities
  • Emergence of dominant design
  • Shifting ecology of firms.
  • Waves of technological change
  • Changing leadership at breakpoints in technology.
  • Invasion of alien technology
what is a dominant design
What is a Dominant Design?
  • New product formed synthesized from technological innovations produced independently.
  • Embodies requirements of many classes of user.
  • Collateral assets or co-specialized assets help enforce dominant design (IBM PC).
industry structure
Industry Structure
  • Innovation does not come from large dominant player.
  • Small number of players initially, then larger number, then reduction.
  • Shift from product innovation to process innovation.
edison and the light bulb
Edison and the Light Bulb
  • Outsiders as innovators.
  • Social factors need to be considered (terminology: burners and mains for electric).
  • Defensive innovation by established technology.