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If you are in the jewelry business, you have to appreciate this is one of the most volatile industries. Trends come and go and as a supplier, you have to keep abreast of the latest styles to meet new customer demands.
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Everything You Need to Know
If you are in the jewelry business, you have to appreciate this is one of the
most volatile industries. Trends come and go and as a supplier, you have to
keep abreast of the latest styles to meet new customer demands. While
precious metals such as gold, diamond, silver among other still reign in the
industry, more people are going for high quality alternative jewelry and for
many good reasons. Celebrities such as Cameron Diaz, Beyonce, Sharon
Osborne, Madonna, Gwen Stefani and Kim Kardashian among others have
been spotted wearing cubic zirconia (CZ) jewelry and this has gone a long
way in boosting the trend. Your jewelry shop must be ready to ride on the
increasing wave of interest on these simulated diamonds and this is where
wholesale cubic zirconia jewelry comes in handy.
Why Invest In Cubic Zirconia Jewelry?
To stay ahead of the competition in the industry, you have to meet your
customer’s demands. The outlook for simulated diamonds can only get
better especially now that celebrities are going for the same.
There are many other reasons to invest in this type of jewelry for your store.
Take a look:
Everyone wants to look good and jewelry helps achieve the desired look.
However, not all your customers will afford diamond jewelry and this is
where the more affordable but durable cubic zirconia (CZ) comes in handy.
By adding this jeweler in your collection, you will expand your market reach
which is what every jeweler is after. With stiffer competition in the industry,
you have to rethink your marketing strategy.
Precious metals such as diamonds don’t come cheap and no one wants to
expose themselves every time they step out in public. This is a good reason
more celebrities are embracing the high quality cubic zirconia (CZ) jewelry.
You will provide your customers with an alternative to the precious jewelry
they already have. In fact, most buyers now buy diamond only for special
occasions and equally beautiful cubic zirconia (CZ) jewelry for daily use.
3. Wider Variety
Online shoppers are always looking out for stores which have a diverse range
of items. If you only feature precious metals in your collection, you will lose
out. By including these simulated diamonds in your collection, you are
offering more choice to your customer.
4. Brilliant Jewelry Options
While cubic zirconia (CZ) is considered faux jewelry, you can hardly tell the
difference between a diamond ring and a CZ ring unless you are a specialist.
This is how good these synthetic stones are. They are brilliant and can be
transformed into the same cuts used for diamonds. It even produces more
flashes of fire than a diamond and this makes a good alternative to the more
expensive gems. You can now get fancy colored versions of CZ which
simulate diamond colors making this type of jewelry even more popular.
5. Versatile Jewelry
Cubic zirconia (CZ) can be made into any type of jewelry including pendants,
earrings, engagement/ wedding rings, wedding bands, bracelets among
other varieties. Your customers can now enjoy sparkling jewelry at a fraction
of the cost and still loom glamorous.