1 / 16

Evaluation HI Industri 2007

Evaluation HI Industri 2007. Mariëtte Dusseldorp MarCom IAG ABN September 20, 2007. HI Industri 2007. Facts Why Participate? Our Presence Costs Outcome Conclusions. HI Industri 2007. Facts (General) Herning, Denmark on September 4-7 2007

paloma
Download Presentation

Evaluation HI Industri 2007

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Evaluation HI Industri 2007 Mariëtte Dusseldorp MarCom IAG ABN September 20, 2007

  2. HI Industri 2007 • Facts • Why Participate? • Our Presence • Costs • Outcome • Conclusions

  3. HI Industri 2007 Facts (General) • Herning, Denmark on September 4-7 2007 • According to the fair organizer it is the largest trade fair for industry in Scandinavia. • 1014 exhibitors in 2005, 877 in 2007 • 28,000 visitors from 9203 companies in 2005 • 25,150 visitors in 2007 • Subdivided into 8 separate fairs covering 11 halls. • Electronics • Automation • Logistics • IT • Welding & Cutting • Sub Suppliers • Working Environment • Tools & Cleaning • Innovation

  4. HI Industri 2007 Facts (General) • www.hi-industri.dk • Area of focus • Intelligent Supply Chains • Future Energies • Innovation • B2Fair international matchmaking • Top 20 visiting companies 1. Grundfos 2. Danfoss A/S 3. Arla Foods 4. Sanistål A/S 5. Bang & Olufsen A/S 6. Novo Nordisk A/S 7. VELUX A/S 8. Lego 9. ABB A/S 10. Vestas A/S 11. Danfoss Drives A/S 12. kk - electronic a/s 13. Glenco A&S 14. LMG Lemwigh Müller A/S 15. Sauer-Danfoss Nordborg ApS 16. Haldor topsø a/s 17. Rockwool A/S 18. Martech A/S 19. Danish Crown 20. Atlet Unitruck

  5. HI Industri 2007 Facts (General) • Profile of visiting companies • •Building and construction companies • • Chemical industry • • Contractors • • Electricity, gas, heat and water supply • • Electricity supply • • Electronic installation • • Electronics industry • • Engineering • • Engineering consultants • • Food and drink • Furniture industry • • Iron and steel industry • • Mineral oil • • Offshore •Paper and graphics • Pharmaceutical and biochemical industry • Plumbing, heating, ventilation and electrical installation • Retail trade • Rubber and plastics industry • Service trades • Textiles and clothing • Timber industry • Transport • Wholesale trade • Windmills

  6. HI Industri 2007 Why participate? • First time we present ourselves on Fair in Denmark • Denmark is well known about it’s machine building and wind energy companies • We wanted to strengthen our name and brand awareness • We want to generate leads for KASF and CSF

  7. HI Industri 2007 Our Presence • Booth of 36m2 in hall C “Electronics” with 3 open sides. • Budget of EUR 15K • Standard booth concept provided by fair organization with our display material. • In order to get extra attraction the main wall was painted green. • In order to get traffic in the booth apart from our live product demo’s we had dart board and a prominent give-away.

  8. HI Industri 2007 Our Presence – topview frontview

  9. HI Industri 2007 Our Presence / Products • TPC-line from 3” to 15”, including side by side transflective with halogen lamp to emphasize the transflectiveness • UNO-line • FPM • IPPC • PAC • ICOM • AMAX • Windmill application

  10. HI Industri 2007 Our Presence / Presentations – Life demo’s • Company film eA with sound • HMI presentation side by side on 12 inches transflective and non-transflective to show difference • UNO presentation • PAC ADAM-5550KW application • A-studio application • HMI-DTOS presentation • EKI application

  11. HI Industri 2007 Outcome • # leads: 49 • 13 for KASF • 30 for CSF • 1 for ADL • 5 for ePlatform • Product interest: • TPC 6” and 12” • UNO 2100 series • EKI series • FPM series • Presentation interest: • Company film because of sound • HMI • UNO • EKI demo box

  12. HI Industri 2007 Cost • Rental space € 5,870.-- • Give-aways € 1,600.-- • Stand construction/design* € 3,800.-- • Transportation, hotel, food € 3,480.-- • TOTAL €14,750.— * Final invoice on electricity use, internet use still to come, costs are estimated.

  13. HI Industri 2007 Conclusions • Denmark is under price pressure. Companies want to deal with manufacturers vs distributors to get best prices. • It was good that Advantech was represented by us versus by channels to get more KASF leads. • We were in the wrong product segment “Electronics” and would have been better if we were in “Automation” segment were all our competition was. (This was because of late entry) • Noodles / darts was good attraction. Especially students walked on the fair grounds the whole day with our green swimming noodles which drew attention. • Next time: • arrange table standards for our HMI products (TPC) • Arrange 19 inch rack for IPC’s, FPM, ACP etc.

  14. HI Industri 2007 • Pictures

  15. HI Industri 2007 • Pictures

  16. HI Industri 2007 • Pictures

More Related