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Understanding Media Communication: Analyzing "I Love Lucy" Without Sound

This educational resource explores the significance of nonverbal communication through the iconic "I Love Lucy" clip. Amanda Mills and Cassidy Milosh demonstrate how societal roles, friendship, and social values can be understood without audio. The analysis encourages viewers to consider the silent messages behind constructed communication and the audience's role in interpreting media. It prompts reflection on how values are conveyed and whether they can be 'sold' to an audience. Join us in analyzing visual storytelling and its impact on perception and interpretation.

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Understanding Media Communication: Analyzing "I Love Lucy" Without Sound

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  1. Media Literacy Project Amanda Mills and Cassidy Milosh

  2. I Love Lucy Clip • Can we understand it without the sound? • Try to tell what is going on • http://www.youtube.com/watch?v=BsVVs64ZtGo

  3. Constructed communication

  4. Social values?

  5. Portrayal of Friendship

  6. Societal roles

  7. Form important?

  8. Role of the audience

  9. Proactiv Testimonials, totally different? • Analyze another piece of media • http://www.youtube.com/watch?v=lbq27ZgRsl8

  10. Constructed communication

  11. Can values be sold?

  12. Will you buy in?

  13. Target audiences

  14. Silent messages I love lucy Proactiv

  15. aesthetics

  16. Engineered for effect before what changed?

  17. Your turn! Choose an item from your belongings to sell to an audience with only pictures. Put the nonverbal communication skills you have been analyzing to use. Does your product make you more powerful? More beautiful? More popular? How will the audience be able to tell? Before iPad After iPad

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