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This guide provides essential insights for individuals preparing to enter their chosen industry. It focuses on understanding the current landscape, identifying competitors, and developing effective client outreach strategies. You'll learn how to gather demographic data, assess relevant publications, and utilize library resources for reliable information. Additionally, we emphasize the importance of accurate sourcing according to citation styles such as Chicago and APA. Our library staff is available to assist you in navigating these resources—ask us anytime!
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Ivey Field Project September 3rd & 4th 2014 C.B. “Bud” Johnston Library
1. The Competition Identify who is out there already working in the industry in which you are planning to work.
3. The IndustryObtain an understanding of the current state of the industry
4. The ClientDetermine successful means by which you can identify, attract, convince and retain your client
The Client – By the numbersFind data on demographics, household spending habits by geographic regions
5. The Word on the StreetFind out what reputable publications are discussing regarding the companies and the industries
6. Dotting the “i”s and Crossing the “t”s • Give credit where credit is due.Use the library CITATION guide to create your bibliographyChicago Style APA Style • Assess your sources – Are they Relevant, Reputable, Accurate, Unbiased, CurrentGoogle is neither unbiased nor reliable. • Explore the resources available to you via the library. Books in paper or ebooks. Databases. Course guides. Chat service………….
7. Mine the expertise of the library staffHands on practice We are here to help you work through the various business scenarios you envision. Ask us NOW or ask us LATERat your convenience.Hours:Mon-Thurs 8:30-8Fri 8:30-4:30 Sat-Sun 11-5