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Designing Mobile Services: 2 Innovative Case Studies from UC San Diego

Designing Mobile Services: 2 Innovative Case Studies from UC San Diego . SuHui Ho Marlo Young. Presentation Overview Two Mobile Case Studies: Mobile library website Mobile library orientation. Mobile Landscape 80% of consumers own a mobile device

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Designing Mobile Services: 2 Innovative Case Studies from UC San Diego

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  1. Designing Mobile Services: 2 Innovative Case Studies from UC San Diego SuHui Ho Marlo Young

  2. Presentation Overview • Two Mobile Case Studies: • Mobile library website • Mobile library orientation

  3. Mobile Landscape • 80% of consumers own a mobile device • 53% college age students own smartphones • 93% expected by 2015 • Higher education homepage visits: • 2.4% May/2010 • 4% May/2011 • 9.8% May/2012

  4. Case Study #1 Designing a Mobile Website • Released September 22, 2010 • 2 months • 55,171 hits 1st year • 119,914 hits 2nd year • Total: 175,085

  5. Project Management • Two Teams • IT Web Development Team (IT) • Mobile Advisory Group (MAG) • 1 project manager • 4 representatives from public services • 1 Web Technical Manager • Decision-making power • Used Rapid Development and Testing Cycles

  6. IT created a mobile module MAG test and feedback IT made changes MAG/IT Mtg.

  7. User Experience Considerations • Goals • Speed • Design considerations

  8. Top Tasks • Environmental scan of 25 ARL university libraries • Top Tasks

  9. Design Considerations • Limited scrolling • Few and compressed images • Consistent navigation • Brief

  10. Brevity is the soul of wit. Regular Website Mobile Website

  11. Research Tools

  12. Technical Considerations • Used CMS • Reach as many users as possible • Easy to update • No additional training necessary • Not an app. • Use available widgets/web apps. • Mobile browser detection script

  13. Widgets/APIs Catalog – WorldCatMobile QuestionPoint Chat Widget: Qwidget

  14. Widgets/APIs PC Availability Widget from Google Map – Google UCSD ACMS Map API

  15. Conclusion

  16. Case Study #2

  17. Goals before Tools

  18. User-Centric Goals • Apply Millennials’ learning preferences in order to establish a digital orientation • Interactive & engaging • Technology • Social, blended learning • Competitive & fun

  19. Development Cycle • Ad Hoc Pilot Project Team (3) • Pilot Phases 1 & 2 over 12 month period • Student, Campus, Librarian input • Campus Awareness, Marketing, Promotion • Monitor, Evaluate, Assess Phase 1 & 2

  20. Findings • Phase 1 • 42 players (vs. 35 paper) • 139 activity challenges completed • Plus 91 social activities completed • Phase 2 • - 110 players • - 861 activity challenges completed • -Plus 370 social activities completed

  21. Additional Findings • Experimentation and evaluation of applied technology • Bridged two library buildings & 5 subject libraries digitally • Increased efficiency & engagement • Non-linear learning opportunity • Campus connections, leadership • Evolution, Innovation

  22. Questions ? suhui@ucsd.edu m2young@ucsd.edu Thank You!

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