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Online Video - State of the Nation. Nick Bolton Media and Entertainment Sector Manager, Viocorp Amy Weinberger Vice President ANZ, comScore. Agenda. Introduction International trends Local trends Online video trends The future Twitter hashtag : # viocorp.

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online video state of the nation

Online Video - State of the Nation

Nick Bolton

Media and Entertainment Sector Manager, Viocorp

Amy Weinberger

Vice President ANZ, comScore

agenda
Agenda
  • Introduction
  • International trends
  • Local trends
  • Online video trends
  • The future

Twitter hashtag: #viocorp

slide3
comScore is a Global Leader in Measuring the Rapidly Evolving Digital World, Blanketing the Globe with a Local Presence
apac accounts for largest share of global online visitors but lags in relative engagement
APAC Accounts for Largest Share of Global Online Visitors, but Lags in Relative Engagement

Source: comScore Media Metrix, Visitors age 15+ Home/Work Location, October 2011

portals lead as largest global category social networking accounts for most time
Portals Lead as Largest Global Category, Social Networking Accounts for Most Time

Social Networking Accounts for 19% of all Global Online Minutes, Leading all Categories

Source: comScore Media Metrix, Visitors Age 15+ Home/Work Location, Worldwide, October 2011

today s online user in australia
Today’s Online User in Australia
  • Averaged 20.6 hours online in October
  • Consumed more than 1,800 pages of content
  • Performed 152 search queries
  • Spent nearly 5 hours social networking
  • Watched 13.5 hours of online video

Source: comScore Media Metrix, Visitors Age 6+ Home/Work Location, Australia, October 2011

social networking accounts for 1 in every 5 online minutes in au
Social Networking Accounts for 1 in Every 5 Online Minutes in AU

Source: comScore Media Metrix, Visitors 6+ Home/Work Location, Australia, October 2011

*Based on Top 100 Properties by Unique Visitors

5 3 of total internet traffic originates from non computer devices in australia
5.3% of Total Internet Traffic Originates from Non-Computer Devices in Australia

Source: comScore Device Essentials, August 2011

tablets drive 30 of non computer traffic in australia
Tablets Drive 30% of Non-Computer Traffic in Australia

Source: comScore Device Essentials, August 2011

online video is global more than 200 billion online videos viewed globally in october
Online Video is Global:More than 200 Billion Online Videos Viewed Globally in October

Delivers 2 of Every 5 Videos Viewed Worldwide

Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Worldwide, October 2011

australia falls outside of the most engaged global video markets
Australia Falls Outside of the Most Engaged Global Video Markets…

Australia averages 144.5 videos per viewer

Online video reaches 82% of Australia’s web population

Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, October 2011

but australian online video usage is growing quickly
But Australian Online Video Usage is Growing Quickly

Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011

duration moves upwards as long form tv content moves online
Duration Moves Upwards as Long-Form TV Content Moves Online

+92% vs. year ago in total online video minutes, driven by just a 10%increase in unique viewers

Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011

snapshot of australia s online video market
Snapshot of Australia’s Online Video Market

Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011

males consume significantly more online video than females in au
Males Consume Significantly More Online Video than Females in AU

Males in Australia account for….

52% of Viewing Audience, but

66% of Viewing Minutes

Females in Australia account for….

48% of Viewing Audience, but

34% of Viewing Minutes

Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011

top online video destinations in australia
Top Online Video Destinations in Australia

Millions of Unique Viewers of Video Content

Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011

in the u s 1 3 of individuals regularly use the internet for tv show consumption
In the U.S., 1/3 of Individuals Regularly use the Internet for TV Show Consumption

Source: comScore Study: May, 2011, U.S. n = 2832

cross platform viewers skew significantly younger
Cross-platform Viewers Skew Significantly Younger

Source: comScore Study: May, 2011, U.S. n = 2832

trends to watch
Trends to Watch

Source: comScore Video Metrix, U.S. and Australia, October 2011

how to connect content and distribution
How to connect content and distribution

Viocorp connects content and viewers through innovation

reaching audiences across multiple devices
Reaching audiences across multiple devices
  • What is it ?
    • Giving viewers a consistent experience across desktop, tablet and mobile
  • Who is doing it ?
    • CommSec
    • Sydney Opera House
    • TonTon
  • How can Viocorp help you ?
  • Automatic device detection and support for all major devices
  • Advice on how best to deliver your content across new platforms
reaching audiences across multiple channels
Reaching audiences across multiple channels
  • What is it ?
    • Streaming events across YouTube, Facebook, iPhone Apps
  • Who is doing it ?
    • Vivid Festival Sydney Opera House
    • TedX Conference
    • Virgin Mobile
    • Sky News Federal election
  • How can Viocorp help you ?
    • Viocorp is a YouTube premium partner
    • Experience of delivering online video into most social media channels
reaching audiences across multiple channels1
Reaching audiences across multiple channels
  • What is it ?
    • Live streaming digital marketing events into Facebook fan pages
  • Who is doing it ?
    • NRMA Challenge
    • Vodafone Pinata Challenge
    • SonyEricssonXpedia
  • How we can help you ?
    • Experience of streaming into Facebook
    • Live stream from anywhere using liveBOX technology
2012 and beyond iptv tonton
2012 and beyond – IPTV - TonTon

Project:

  • Changed how a country how watches TV
  • 1 billion ads served in 12 months
  • Recommendation engine