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X-Out Prostate Cancer: Business Plan for Prostate Cancer Research Fundraising Wristband

This business plan outlines the creation of an official wristband for "Movember" to raise money and awareness for prostate cancer research. The plan includes strategies for marketing, sales, operations, and financials, as well as analysis of sales data, profit projections, and recommendations for future success. The team aims to engage the community, improve entrepreneurial skills, and drive profits while supporting a worthy cause.

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X-Out Prostate Cancer: Business Plan for Prostate Cancer Research Fundraising Wristband

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  1. X-Out Prostate Cancer Alessandro Galeone - 201005437Mitchell Wilson - 200902913 Edward Rogan - 200903640 Matt Schlotzhauer - 201004678

  2. Agenda • Business Plan • Operations & Results • Analysis • Recommendations

  3. Business Plan: The Idea • The “official” wristband of “Movember” • Added value from glow in the dark design • A way for everyone to participate

  4. Business Plan:Company Goals • Raise money & awareness for prostate cancer research • Applying & improving entrepreneurial skills • Community/Campus involvement • Profit

  5. Business Plan: Expectations • Strengths • Personal networks (peers) • Charity involvement • “Movember” themed events • Weaknesses • Price • “Cash on hand” • Result Drivers • $5.00 per bracelet • $2.00 donation • 53 sales to break even with donation is minimum goal starting up

  6. Business Plan: Strategy • Marketing • Social Media (Facebook) • Campus events • Personal networking • Sales • Personal sales (friends & family) • Online sales • Events

  7. Operations • Matt, Edward, & Mitch: Sales, marketing, operations management, etc… • Alessandro: Financials, etc… • Sales began November 2nd • Early “Movember” events at Inn/Pub • Facebook group • Personal sales to roommates, friends, and family

  8. Results: Sales Report

  9. Product: Sold vs. Remaining

  10. Sales: Gender

  11. Sales: Location

  12. Balance Sheet

  13. Income Statement

  14. Results: Ratios & Stats • Return on Investment (ROI): -10/124 = - 0.0807 • Total Profit (Loss) No Salvage = ($ 10.00) • Total Forecasted Profit No Salvage = $ 8.24 • Salvage Value = $ 0.50/unit = $80.00 • Total Profit with Salvage Value = $ 70.00

  15. Analysis • Rate of Success • Most Successful Endeavors • Key Goals & Results • Personal Selling & Facebook • Best Company Aspects

  16. Recommendations:Success or Failure Why did we succeed or fail? • Did not achieve break-even sales yet (target) • Lack of strong sates strategy (advertising/promotion) • Time & money constraints • Donation transparency • Price

  17. Recommendations: Alternate Strategies • What would we do differently? How so? • Stronger initial sales strategy • Prior strategic partnerships • Create an advertising campaign (student union site?) • Time management (1 month constraint)

  18. Recommendations: Sustainability • A strength of our product and a reason for which our team can still be successful is the sustainability of our venture. • Low depreciation  Can be sold next year • Liquidation/Salvage  Can be old to another Value venture group or new venture capitalist for next year

  19. Questions & CommentsThank You!

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