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Creating and Managing Your On-Line Presence

Creating and Managing Your On-Line Presence. An Introduction to Using Social Media Professionally. Agenda. Introduction to Social Media Social Media & Employers Building Your On-Line Presence/Brand Activities Videos ABC Challenge!! . Who Is Using Social Media?. Facebook? Linked In?

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Creating and Managing Your On-Line Presence

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  1. Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

  2. Agenda • Introduction to Social Media • Social Media & Employers • Building Your On-Line Presence/Brand • Activities • Videos • ABC Challenge!! 

  3. Who Is Using Social Media? • Facebook? • Linked In? • Twitter • Google • Pinterest • Academia Edu?

  4. Social Media and the Graduate Student • Grad students don’t need to be on the Internet; focus should be on research/writing, studying, teaching • Introvert – quiet and private; don’t want their private information on the Internet • No time • Perception that it has no value • Not for “real” academics Source: Dr. Katherine Brooks, University of Texas at Austin

  5. Don’t need to be on Internet • Social media sites are excellent places to showcase your skills, experience, publications, and research • Could lead to consulting work, recognition by colleagues, even a job!

  6. Want to Keep Privacy • So don’t put everything out there! • Keep private what you want; focus on your professional life • Contain what you write about to professional topics

  7. No time for social media • Decide how much time you will invest; work it into your schedule • May need to invest a bit more time in the beginning to choose kinds of social media, set up, and determine your schedule

  8. No value to social media • Your name, research, knowledge, expertise available for employers, and colleagues • Ability to connect with people you admire in your field, commenting on blog posts or following someone on Twitter: • Ideas • Resources • Exposure to new leaders in the field • Maybe a personal connection!

  9. Academics don’t use social media… • Dr. Michael Wesch - http://mediatedcultures.net/michael-wesch/ • Dr. Charles Burton (Brock - Political Science Dept.) http://charlesburton.blogspot.com/http://twitter.com/cburton001http://charlesburton.webplus.net/

  10. Social Media and Employers/Job Search • How many employers are using social media for candidate selection? • What are they looking for? • What are the implications for job seekers?

  11. Social Media and Employers/Job Search http://www.tweetmyjobs.com/blog/2012/01/is-social-recruiting-real-video/

  12. Why Employers Use Social Media • Generate awareness and raising an organization’s profile online • Branding • Monitor what is said about an organization • Mine for potential candidates from a ready, willing and interested audience/fan base • Post jobs

  13. How many employers are using social media for outreach and recruitment? • 92 % of employers use social media for recruiting (up by 3% from 2011 and 10% from 2010) • 73% of recruiters have successfully hired a candidate who was identified or introduced through a social network or social media • 86% of recruiters are likely to use social profiles when interviewing

  14. How Employers View Social Media Research from Jobvite’s Social Recruiting Survey 2012: • 49% of employers saw an increase in quantity of candidates • 43% of employers saw an increase in quality of candidates • 20% reported it took less time to hire • 31% saw an increase in employee referrals

  15. What Social Media Platforms are Employers Using?

  16. More Reasons Why EmployersUse Social Media • Conduct background searches on candidates • Monitor the behaviour and communications of prospective or existing employees

  17. Social Media Pitfalls • Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.

  18. More Pittfalls

  19. Employers screening profiles

  20. Building Your On-Line Presence Have you ever Googled your name? What did it show? What images did you find?

  21. Social vs. Professional

  22. Creating Your Web Presence • Familiarity – what sites, understanding the uses of data, privacy concerns, how site “community operates” • Consistency – same image/persona over multiple sites • Participation – you only get as much benefit as you put in

  23. Where to start? • Facebook (personal/professional – Branch Out) • LinkedIn (professional) • Google Profile/Circles (professional) • Academia.edu (professional) • Twitter (personal and/or professional) • Blogs (personal web site, Wordpress, Tumbir, Posterous, etc. It’s important to just pick one and start!

  24. LinkedIn http://youtu.be/Ocp1MNpSkWs

  25. LinkedIn • A professional social network that helps people make the most of their trusted professional relationships • Start by connecting with the people you already know then use LinkedIn tools to connect with the connections of your connections for mutual benefit • Over 60 million LinkedIn users; 200,000+ organizations; over 150 industries; 2.1 million students; 37,000 university groups – approx. half of LinkedIn users are outside of North America

  26. LinkedIn http://youtu.be/tSdXxUx2UhM

  27. How to Build a Strong LinkedIn Profile • Display a professionally appropriate photo • Create a clear, concise headline that has impact • Include a summary that highlights your key skills, experience, accomplishments and goals • Update your status frequently • Get recommendations • Tie your LinkedIn profile to your other job search/networking efforts • Use LinkedIn applications to showcase samples of your work

  28. Making Connections • Do NOT use the template for LinkedIn Networking Message – create a personal one! • Mention your connection to the person directly in the subject line • Provide a very brief introduction re: who you are and why you want to connect • Ask for general career advice or information into a particular company or industry – do not ask for a job • Politely thank the person for considering your request

  29. How to Network on LinkedIn • Connect with current professional colleagues • Reach out to alumni and industry members • Build and maintain new connections

  30. How to Research Career Options on LinkedIn • Type terms of interest to you in LinkedIn’s Advanced Search function • Join groups • Explore LinkedIn’s Company Pages

  31. How to Turn LinkedIn Relationships into Opportunities • Reach out to your network • Connect to LinkedIn job postings • Network your way into a company

  32. Homework! ABC Challenge: A – Assessing Your On-Line Presence (see handout) B – Begin with LinkedIN C – Cultivate Relationships! Reach out to 5 on-line professional contacts.

  33. QUESTIONS

  34. Thank You for Participating! • A follow up survey will be sent to participants via email – please take the time to complete it! • For other resources related to career planning and job search, please visit our Resource Centre in the Learning Commons and/or visit our website: http://www.brocku.ca/career-services

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