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July , 2009 - PowerPoint PPT Presentation


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November, 2013. July , 2009. Overview. Launch Date : March, 1996 Satellite : Transmitted via ASIASAT 3S, APSTAR 6 and CHINASAT 6B Programme Type : Wide variety programs e.g. Info-tainment, Documentary, Drama, News, Face-to-face interview

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July , 2009


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    1. November, 2013 July, 2009

    2. Overview Launch Date :March, 1996Satellite : Transmitted via ASIASAT 3S, APSTAR 6 and CHINASAT 6B Programme Type : Wide variety programs e.g. Info-tainment, Documentary, Drama, News, Face-to-face interview Penetration : Reaching 83 millions households in China# Penetration of China’s 40 major cities : 64%~ Reaching 4,300,000 households in other Asia Pacific countries* Data Source :# CSM Distribution Survey in China 2012 ~ CSM (base : 4+ or above, 2012 ) * Phoenix International Operations Division

    3. Worldwide Distribution

    4. PHOENIX WORLDWIDE DISTRIBUTION & SATELLITE COVERAGE

    5. Reaching 83 MillionHouseholds in China # Source : # CSM Distribution Survey in China 2012

    6. Phoenix Chinese Channel Asia Pacific Distribution 4.3M homes in Asia Pacific Source: Phoenix International Operations Division

    7. Well-known Brand Name

    8. Valued at RMB 31.16 billion, Phoenix Rated “China’s 500 Most Valuable Brands 2013” In 2013, Phoenix was named one of “China’s 500 most valuable brands” by World Brand Laboratory. Valued at RMB 31.16 billion, Phoenix was second only to CCTV in the media category. Since the event was first launched in 2004, Phoenix has received the honor for 10 consecutive years. True to its pledge to connect Chinese worldwide, Phoenix produces and provides quality TV programmes for Chinese in every corner of the globe and is recognized on the international stage with accolades and awards to its productions. Based in New York, World Brand Laboratory is one of the world’s leading brand evaluation organizations. Led by chairman Robert Mundell, Nobel laureate and also known as “Father of the Euro”, it is made up of consultants and experts from Harvard, Yale, MIT, Oxford, Cambridge, amongst other prestigious academic institutes. Source: World Brand Summit, June 26, 2013

    9. Phoenix named one of “Asia’s 500 Most Influential Brands ”Eight years in a row Phoenix is named one of “Asia’s 500 Most Influential Brands”, eight years in a row in Hong Kong on September 28, 2013. Among the 57 media brands on this list, Phoenix is one of the Big Four alongside CCTV, NHK from Japan and TVB from Hong Kong. Phoenix has made notable progress by rising 12 spots this year. The weighty brand list comprises 500 brands from 19 countries and regions. China, including Hong Kong, Taiwan and Macau, has 204 brands out of the 500, overtaking Japan for the second time. The selection is jointly organised by the magazine “World Entrepreneur” and World Brand Laboratory led by Nobel Laureate Robert Mundell, also known as “the Father of the Euro”. Brand influence in Asia is measured by key indicators such as market share, brand loyalty and Asian leadership etc. Source: “World Entrepreneur” magazine,September, 2013

    10. Phoenix firmly on the list of the “Most Respectable Company in China” Phoenix scored “The Most Respectable Companies in China 2012-13” again, being the only TV media corporation to have garnered this accolade since the selection was first launched in 2001. The theme of this year’s criteria is “Leading the Era of Transformation”. Phoenix is dedicated to developing its new media, printed weekly, outdoor media and digital radio to realise the omni-media age and to make sure the change is beneficial to society. Phoenix has always been praised for living up to its vision of “connecting Chinese worldwide”, and being a bridge to link the mainland, Hong Kong and Taiwan. Its quality programmes ensure a unique news perspective, objective reportage and high levels of authority, winning many international accolades. Organized by The Economic Observer, “Most Respectable Companies in China” honored 30 companies selected from candidates nominated by hundreds of experts, media professionals, philanthropists and corporate leaders. Source: The Economic Observer, May 2013

    11. ifeng.com Named The Most Valuable Info Site of the Year Joined by a group of media veterans and field leaders, famous new wave magazine New Weekly hosted the Netlife Value Award 2010 to acknowledge the rising forces on the internet that has added new values to the lives of modern Chinese web users. Edging out weighty competitors such as Sina News, WSJ Chinese and Hudong.com, ifeng.com is named The Most Valuable Info News Site of the Year. Since its launch, ifeng.com has been a leading force in the industry to adopt the multi-media communication style which creates a seamless flow of information. The organizing committee commented that ifeng.com is a 24/7 information powerhouse where the web users can always look up to for the latest news from around the world. ifeng.com is truly a reliable information forerunner serving 100 million high-end browsers, good at judgment and dare to defend the freedom of speech. Special reports on the demolition dispute in Yihuang has shown the quick response of the reporting team; Shanghai World Expo series well demonstrated the scale of its coverage while the current affairs reportage never fails to impress users for its high standard of accuracy and insight. They hailed, “ifeng.com is indeed the new media in its best form: Internet, wireless communication and TV network all blend in one seamlessly. ifeng.com is definitely the most successful example of the transformation of the traditional media.” Besides, ifeng.com also received many awards this year for her creative marketing as well as brand-building campaigns. Source: New Weekly, November 15, 2010

    12. Renowned On-screen Elite

    13. Sally Wu Sally is hosting “Mainland Q&A”, interviewing high-profile leaders from China, Taiwan and Hong Kong Awarded “Influential Chinese Women in 60 years” by the Lady Channel of 163.com “The Most Influential Female in Entertainment Media Industry” by the Chinese edition of “Variety” magazine in 2006 One of “The Most Valuable Presenters in China 2005” valued at RMB100 million by World Brand Laboratory, lauded as “professional, steady, classy, the most influential presenter from Taiwan" “Media Ambassador” by the 7th World Chinese Entrepreneurs Convention in 2003 One of the “Top 20 Most Influential Females in the World” by Globe magazine in 2001 Presenter Presenter

    14. Dou Wen Tao Ranked second on “The Most Valuable Presenters in China 2008" by World Brand Laboratory, valued at RMB 330 million “Best Talk Show Program Presenter” at China TV Program Awards 2006 organized by New Weekly “Best China TV Chat Show Presenter ” at China TV Presenter Forum, Annual Award Ceremony 2005 “Best Talk Show Program Presenter” and one of “The Most Valuable TV Program Presenters in 15 years” at China TV Program Awards 2004 His program “Inside Big Cases” was awarded “The Best Social Portrayal and Critics” at China TV Awards 2008 organized by New Weekly, lauded as “frank, smart, versatile” His program “Behind the Headlines with Wen Tao” was awarded “China Benchmark Brand 2008 & 2009” by Columbia Journalism Review Named in the “Forging Ahead 200 ” to confirm his vitality and ahead-of-time standing selected by New Weekly in 2005 Presenter Presenter

    15. Chen Lu Yu One of “The Most Valuable Presenters in China 2008" by World Brand Laboratory, valued at RMB 310 million “TV Program Presenter of the Year” and “Best Talk Show Program Presenter ” at China TV Awards 2005 by New Weekly “Best China TV Interview Program Presenter" at China TV Presenter Forum, Annual Award Ceremony 2004 One of the “Top 100 Chinese Celebrities” by Forbes in 2004 “Best Talk Show Program Presenter” at China TV Program Awards 2003 organized by New Weekly Her program “A Date with Lu Yu” was awarded “Interview Program with Most Effective Cross-media Marketing Power” at China TV Awards 2009 organized by New Weekly “China Benchmark Brand 2008 & 2009” by Columbia Journalism Review and “Most Amiable Talk Show” at China TV Program Awards 2006 by New Weekly Presenter

    16. Tiger Hu Hua Ding Award of “Best Performance by a Male TV Presenter of Feature Programs” in 2010 “China Youth Leader of our Time 2008” by Southern People Weekly Awarded “TV Program Presenter of the Year” and “Best Talk Show Presenter” at China TV Program Awards 2007 One of the “50 Most Charismatic in China” by Southern People Weekly in 2007 “Best News Anchor, Bronze World Medal” at New York Festivals 2007 “Most Amiable and Intelligent Presenter” by China TV Artist Association and Presenter Professional Committee in 2007 “Stars of Screen” by China TV Artist Association and Presenter Professional Committee in 2006 His program “Tiger Talk” was awarded “China Benchmark Brand 2008 & 2009” by Columbia Journalism Review, “TV Program of the Year” and “Best Talk Show” at China TV Program Awards 2007 by New Weekly Presenter

    17. Olivia Xu Hua Ding Award of “Best Performance by a Female TV Presenter of News Programs in China” in 2008 One of “The Most Valuable Presenters in China 2008" by World Brand Laboratory, valued at RMB 160 million Praised as “pleasant and appealing, a fine lady in the Mandarin-speaking broadcasting world ” by World Brand Laboratory 2005 Her program “Starface” was awarded “China Benchmark Brand 2008 & 2009” by Columbia Journalism Review Interviewed countless celebrities including Nobel laureateMo Yan, world-class investor George Soros, pianists Lang Lang and Li Yun Di, film directors Ann Hui and Zhang Yi Mou, top sportsmen Kobe Brian and Yao Ming, Spanish tenor José Plácido Domingo, tennis champion Li Na, various Olympic gold medalists, etc Presenter

    18. Qiu Zhen Hai He currently hosts programs “Peter Qiu’s Talk” and “Strategy Room”. Qiu demonstrates his expertise in analyzing international issues, particularly regarding European affairs and Sino-European relationships. Recently he has begun to focus on China’s diplomatic orientation, Sino-US relations, Sino-Japanese relations, Cross-strait issues and the Korean Peninsula. His newspaper articles are often published in different languages abroad. Previous to joining Phoenix, he was senior journalist with Wen Wei Pao and worked for Deutsche Welle. Commentator

    19. Chen Xiao Nan Special Award of the Panel Committee “Pursuit of Truth TV Heroines” at China TV Award 2009 “Woman of the Year” by Cosmopolitan in 2008 for her extraordinary performance after the Sichuan earthquake “Star of Screen” by China TV Artist Association and Presenter Professional Committee in 2006 Her program “Secret Documentary, Special Feature” were awarded: “Silver Plague for Documentary: Arts &Humanities” at the 45th Chicago International Film Festival in 2009 “Silver Hugo Award for Documentary: Arts & Humanities ” at the 43rd Chicago International Film Festival in 2007 Presenter Presenter

    20. LuChen She currently hosts prime-time “Eye on World”, “From Phoenix to the World” and “Global Characters” Participated in the making of “Journey to North Korea 2009”, a program highly commended by the jury for the History Documentary Category at the International Media Excellence Awards 2010 organized by the Association of International Broadcasting She has hosted various big live specials such as Taiwan Election 2008, trial of Saddam Hussein, launch of Shenzhou VI, US presidential election, Tsunami in Southeast Asia and the fifth anniversary of the Macau handover, etc Awarded “First-class State Announcer in China” in 2005 Invited by US Department of State to tour the country in 2001 under the “International Visitor Program” Presenter Presenter

    21. Anthony Yuen Chief Commentator A seasoned commentator with a wealth of journalistic experiences. He studied in Taiwan and the US. His program “Talk with World Leaders” gives Chinese audiences a closer look at global figures such as: former PM of Italy Mario Monti; William Cohen, former US Secretary of Defense; Russian President Vladimir Putin; Yingluck and Thaksin Shinawatra, current and former PMs of Thailand; former UK PM Tony Blair; former Pakistani president Pervez Musharraf; former UN Secretary General Kofi Anan; former US Secretary of State Hillary Clinton; Australian PM Kevin Rudd; President of Israel Shimon Peres; amongst other movers and shakers of world politics

    22. He hosts “Lawrence’s Viewpoint” of “Phoenix Horizons” prime time series on Phoenix Chinese Channel on Monday and “Emergent China” Lawrence has participated in the reporting and covering of significant news events, besides anchoring highly acclaimed reportage as well as the award-winning “Newsline” His distinct, direct and crystal-clear comments are his hallmark style. He has written several highly regarded and bestselling books, including “New China Premier Zhu Rongji”, “The Biography of Wang Dao Han” and “The Third Gulf War”. Commentator Lawrence Ho

    23. Rose Luqiu “Media Figure of the Year 2011” by Nan Fang Daily China and “Female Media Award” by lady.163.com in conjunction with United Nations Entity for Gender Equality and the Empowerment of Women in 2011 One of the “Top Ten Female Brands in China 2010” Special Award of the Panel Committee “Pursuit of Truth TV Heroines” at China TV Award 2009 Studied at Harvard University in 2006-07 on Nieman Fellowships for Journalists The first Chinese female reporter to have entered Baghdad during the Iraq War in 2003 Named in the "Forging Ahead 200" to confirm her vitality and ahead-of-time standing selected by New Weekly in 2005 One of the “Top 100 Chinese Celebrities” by Forbes in 2004 “Reporter of the Year” by Sohu in 2004 One of the “20 Most Enviable Women in China” by Madame Figaro China in 2003 Her book titled “Reporting Journal of Rose Luqiu” was awarded “The 2nd Chinese Reporting Literature Award Zheng Tai Prize” in 2003 Chief Reporter Reporter

    24. Jiang Xiao Feng Senior reporter and current affairs observer for Phoenix TV September 2012, Jiang went on board the fishery research vessel “Nanfeng” for the South China Sea, reporting on the struggle to defend China’s maritime rights August 2012, Jiang followed Hong Kong activists to the Diaoyu Islands, marking the first complete coverage of a Chinese Diaoyu campaign on TV 2011, Jiang went to war-torn Libya four times and was trapped with more than 30 international reporters in a Tripoli hotel in August. He continued filing the latest updates despite the adverse circumstances Jiang has covered a series of momentous breaking news, including terrorist attacks on Mumbai, India; Thailand’s political turmoil; Afghan presidential election; post-election riots in Iran; and the climate summit in Copenhagen Reporter

    25. Unique and Quality Programming

    26. TV Program Awards Phoenix Documentaries won awards at “2013 Chicago International Film Festival” “The Journey to North Korea 2012” awarded “Glod Plaque” of Investigative Reporting / News Documentary* “Enhancing Rural Education in China” awarded “Silver Plaque” of Investigative Reporting / News Documentary* “The Left-behind Children in China” awarded “Silver Plaque” of Public Affairs / Video News Release* * “2013 Chicago International Film Festival”, April, 2013 The Festival has grown to become a world-renowned annual event. It is dedicated to fostering better understanding between cultures and to making a positive contribution to the art form of the moving image.

    27. “The Secret Truth of Hogwash Oil – Unravelling the Chain of Deception”won awards at “2013 New York Festivals” and “2012 Chicago International Film Festival” TV Program Awards 2012 Chicago International Film Festival 2013New York Festivals “Silver Plaque ” of Investigative Reporting/News Documentary # ─ Gold World Medal (Best Investigative Report) ─ Silver World Medal (Social Issues) ─ Finalist Certificate (Best Public Affairs Progam) * Source︰ # “2012 Chicago International Film Festival”, April, 2012 * “2013 New York Festivals”, April,2013 The Festivals honors programming in all lengths and forms from over 50 countries. It is dedicatd to both the TV and film industries, categories mirror today’s global trends and encourage the next generation of story-tellers.

    28. TV Program Awards Phoenix Reportage won awards in Taiwan & London The 16th Cross-Strait Relations and Mainland News Reporting Award “China’s Wenzhou Train Collision” awarded “Highly Commended Award for Clearest Live News Coverage – TV ” # “Reunion-Huang Gongwang and Dwelling in the Fu Chun Mountains” awarded “TV Feature Award”* Global Media Excellence Awards Source︰ * “The 16th Cross-Strait Relations and Mainland News Reporting Award”, organized by the Chinese Development Fund Management Association and School of Communication, Ming Chuan University, on November 14, 2012 The awards aim to encourage journalists to engage in a higher-quality, more comprehensive and more in-depth news coverage of Greater China region to promote the news media to pay more attention to cross-strait relations and the mainland news reports. # Global Media Excellence Awards gala in London on November 7, 2012 The awards are organized by The Association for International Broadcasting (AIB) annually, it is unique and independent from commercial interests – independent panel of judges consisting of respected professionals from the broadcasting and wider industries select the winners among entries submitted from all over the world..

    29. TV Program Awards “China Dolls”bagged three awards at “33rd Annual Telly Awards”, “2012 Chicago International Film Festival” and “Record‧China ” 2012 Chicago International Film Festival Bronze award of “Health and Wellness” and “Social Responsibility” # Second class prize of “Record‧China” * Silver Plaque of “ Investigative Reporting/News Documentary”▲ 33 rd Telly Awards Source︰ # “33 rd Telly Awards”, March 22, 2012 The award honors the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs. ▲ “2012 Chicago International Film Festival”, April, 2012 * “Record‧China” , May, 2012 The award honors outstanding documentaries, programs and documentary producers in order to promote China's documentary development.

    30. TV Program Awards Phoenix Documentaries won awards at “2012 New York Festivals” “China Sizzles – The Way Out to Address Climate Change” awarded “Silver World Medal ” of Environment & Ecology * “The Way Home – A Motorcycle Journey” awarded “The Finalist Certificate” of Social Issues/Current Events * Source︰ * “2012 New York Festivals”, April,2012

    31. TV Program Awards Phoenix Presenter Excels at “China TV Award 2011” Yu Chi Lin Jia awarded “The Best Talk Show Presenter”* Source︰ * “China TV Awards 2011” News Weekly, April 1, 2012 “China TV Awards” is considered as the most authoritative, fair and people-oriented ceremony on TV industry in China.

    32. Media Awards Phoenix Reporter Triumphs at “Shenzhen & Hong Kong Lifestyle Awards 2011” & “ Female Media Award ” Miss Rose Luqiu is awarded “Media Figure of the year”* and “ Female Media Award ”# Source︰ * “Shenzhen & Hong Kong Lifestyle Awards 2011” Nan Fang Daily China, December 9, 2011 The award is the unique award in China to take “cultural and lifestyle” as the benchmark. # “Female Media Award”, February 20, 2012 The award is jointly held by lady.163.com and United Nations Entity for Gender Equality and the Empowerment of Women to pay tribute to the remarkable women in China.

    33. TV Program Awards Phoenix Productions won “Global Media Excellence Awards 2010” “Earth Rescue Operation” Awarded “People’s Choice” “Journey To North Korea” Awarded “Best Historical Documentary – television” Source: Global Media Excellence Awards gala in London on November 9, 2010 The awards are organised by The Association for International Broadcasting (AIB) annually, it is unique and independent from commercial interests – independent panel of judges consisting of respected professionals from the broadcasting and wider industries select the winners among entries submitted from all over the world.

    34. TV Program Awards Phoenix Program and Presenters Honored at “China TV Award 2009” “Secret Documentary” is named “The Best Humanity Program” Chen Xiao Nan and Rose Luqiu Luwei are given Special Award of the Panel Committee “Pursuit of Truth TV Heroines” Source︰ “China TV Awards 2009” News Weekly, March 15, 2010 “China TV Awards” is considered as the most authoritative, fair and people-oriented ceremony on TV industry in China.

    35. TV Program Awards Phoenix Four Top Programs Awards “China Benchmark Brand” Two years in a row Behind the Headlines With Wen Tao Tiger Talk Starface A Date with Lu Yu Source: Columbia Journalism Review, July 14,2008 / Columbia Journlism Review, January, 2009

    36. TV Program Awards Phoenix TV bagged four awards at “China TV Awards 2008” “From Phoenix to the World” awarded “The Best Social Affairs Commentary” “A Date with Lu Yu” awarded “Interview Program with Effective Multi-media Promotional Power” “Inside Big Cases” awarded “The Best Social Portrayal and Critics” Leung Man Tao awarded “Presenter with Intelligentsia Spirit” Source︰ “China TV Awards 2008” News Weekly, March 18, 2009 “China TV Program Awards” is considered as the most authoritative, fair and people-oriented ceremony on TV industry in China. This year, it has altered its name to “China TV Awards”

    37. Up-scale Viewership

    38. Phoenix Chinese is the most popular overseas regional channel % watched Past 4 weeks Source: CNRS Nov 2012 - Apr 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,668/ 40,619); Channels watched in Past 4 weeks

    39. Phoenix Chinese viewers are well-educated60% Phoenix Chinese viewers receive professional or above education Profile % Source: CNRS Nov 2012 - Apr 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,668/ 40,619) Past 4 weeks Phoenix Chinese viewers (12,453,201/3,433)

    40. Phoenix Chinese viewers are more affluentover 42% Phoenix Chinese viewers with monthly household income RMB10,000 or above Monthly household income Profile % Source: CNRS Nov 2012 - Apr 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,668/ 40,619) Past 4 weeks Phoenix Chinese viewers (12,453,201/3,433) Remarks - “Refuse to answer” respondents are excluded.

    41. Phoenix Chinese viewers hold higher positions36% Phoenix Chinese viewers with managerial grade or above occupation Profile % Source: CNRS Nov 2012 - Apr 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,668/ 40,619) Past 4 weeks Phoenix Chinese viewers (12,453,201/3,433) Remarks - “Refuse to answer” respondents are excluded.

    42. Phoenix Chinese viewers hold higher positions than local channel viewersViewer profile – PMG* Profile % Source: CNRS Nov 2012 - Apr 2013, Watched in past 7 days Universe/ Sample: Individuals 15+ in 36 China cities (148,732,668/ 40,619); *PMG – Professionals/ Managers/ Government officials Remarks - “Refuse to answer” respondents are excluded.

    43. Phoenix Chinese viewers are more affluent than local satellite channel viewersViewer profile – Average monthly household income more than RMB10K Profile % Source: CNRS Nov 2012 - Apr 2013; Watched in past 7 days Universe/ Sample: Individuals 15+ in 36 China cities (148,732,668/ 40,619); Remarks - “Refuse to answer” respondents are excluded.

    44. Phoenix Chinese viewers are more financially aware Profile % Source: CNRS Nov 2012 - Apr 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,668/ 40,619); Past 4 weeks Phoenix Chinese viewers (12,453,201/3,433) *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.

    45. Phoenix Chinese has a higher proportion of Business Decision Makers and Affluent consumers4 Markets HK/Sin/KL/TP % profile – BDM & Affluent Index vs. PAX 20.0% 17.0% Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix Chinese in past 30 days (582,603/1,005)

    46. Phoenix Chinese viewers are more financially aware4 Markets HK/Sin/KL/TP Ownership of Financial Products Ownership of Financial Products Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix Chinese in past 30 days (582,603/1,005)

    47. Phoenix Chinese viewers love luxury products 4 Markets HK/Sin/KL/TP Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix Chinese in past 30 days (582,603/1,005)

    48. Phoenix Chinese viewers are high flying consumers4 Markets HK/Sin/KL/TP No. of Int’l Flights in past 12 months # International Flights (past 12 months) Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix Chinese in past 30 days (582,603/1,005)

    49. Phoenix Chinese viewers are high tech consumers4 Markets HK/Sin/KL/TP Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix Chinese in past 30 days (582,603/1,005)

    50. Audience Satisfaction An overall evaluation based on audience scale, channel selectivity scale, and channel popularity. Audience satisfaction% (Top channels) Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q1-Q2, 2013