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July 2009

Beautiful Enterprise Company Introduction For xxx Co. July 2009. Welcome – Panasonic Singapore Visiting Beautiful Enterprise. Meeting Agenda: 10:00 – 10:10 Visitors Arrival and Introduction 10:10 – 10:30 BE Company Presentation 10:30 – 11:15 Facility Tour

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July 2009

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  1. Beautiful Enterprise Company Introduction For xxx Co July 2009

  2. Welcome – Panasonic SingaporeVisiting Beautiful Enterprise Meeting Agenda: 10:00 – 10:10 Visitors Arrival and Introduction 10:10 – 10:30 BE Company Presentation 10:30 – 11:15 Facility Tour 11:15 – 12:30 Product Introduction and Demo 12:30 – 13:50 Lunch 14:00 Visitors Departure

  3. A highly efficient consumer electronics OEM/ODM manufacturer Established 1972 Privately Held Location Head office : Central, Hong Kong Factory : Shenzhen, China Work force Professional staff : 270 Workers : 2,600 + Factory Area 500,000 ft2 Production capacity 800K – 1,200K units / month Company Profile

  4. Company Milestones & Product Track Record Founding of Beautiful Enterprise in Hong Kong Launching of the first product – Portable Radio Launching of Single Chip Clock Radio Pioneering the launch of Hand-free Telephone Clock Radio 1984 Moved manufacturing operations to Shenzhen, China 1986 Production of consumer electronic products: Walkie-Talkie, Baby Monitor 1988 Launching of Portable CD Radio Cassette Recorder Launching of Micro System Audio Products 1994 Moved into new Synchron facility in Shenzhen Launching of awarded product – 10 CD Dolby Pro-Logic HTS Launching of MD products Launching of DVD Home Theatre System with Digital Amplifier Volume production of MP3 products and iPOD companion accessories Shipment of the 6,000,000th MP3 units Launching of 2.4GHz Wireless CD Quality HTIB Audio Streaming product Started Mass Shipment of iPhone WWi Speaker Docking system products

  5. Some of Our Customers

  6. Our Customers • Italy, France, United Kingdom, Spain, Germany, • Switzerland, Netherlands, Norway, Denmark • Middle East • Canada • Korea/Japan • USA • Singapore, Malaysia, Thailand, Vietnam, Indonesia • Argentina, Chile, Brazil, Venezuela, Columbia • South Africa • Australia Beautiful products are sold worldwide

  7. Our Mission Be the leading OEM / ODM Supplier to deliver Quality and state-of-Art Digital Personal Audio Products for our Customers meeting their Market Window for Commercial Successes.

  8. Over US$50 Million Ongoing Investment in State-of-Art Manufacturing Equipment Brief Factory Outline

  9. Our Value Propositions • Best-In-Class product quality • On-Time Delivery • Strong Procurement Sourcing and Cost Reduction Program • Environmental Protection Compliance • Assume Prime Project Management role – close tracking of progress and be fully accountable for all aspects • Engineering Support - Knowledge and Experience • Full Range of Innovative Product Line-up • Flexible Operations to Meet Customer Requirements

  10. Best-in-Class Product Quality • Quality is always our #1 priority – No compromise • Built know-how through: • Internal / external training • 35+ years of experience and continuous improvement program • 20 years of business in audio industry with demanding top-brand customers from Japan, USA & Europe • ISO 9000 version 2000 certified • ISO 14001:2004 certified • SA 8000 certified

  11. Strong Procurement Sourcing • Quality and Pricing • Experienced and qualified professionals in material department • Extensive global contacts and rapport with component suppliers • Internal audit team including IQC, Engineering and Procurement • Evaluate and select quality parts meeting customers’ requirements and industry standards • Sophisticated information management through advanced database system

  12. Supply Chain Management System • Started to implement with 50+ key suppliers in Jan 2009 • Objectives of Supply-Chain Policy • Shorten material procurement lead time to meet market demand • Minimize risk and cost due to sudden changes in component lead time and product demand forecast • Provide full visibility for supply chain partners to better manage inventory and control liability • Create a biz platform with tools for All-Win among our supply chain partners Suppliers Beautiful End Customers

  13. RoHS Lead Free Soldering Beautiful Environmental Commitment

  14. Beautiful Has Been an Early Supporter • Committed in 2002 • Started implementation in 2003 • Established supplier chain to fulfill environmental requirements • Continuous improvement in production processes with new equipment investments • One of the few manufacturers in China that meets the European RoHS compliance

  15. Beautiful Environmental System – Status & Plan • Achievement - Customer Awards • Sony Green Partner Since 2003 • JVC Green Procurement Partner 2004 • Samsung ECO Partner – Q2/2006 Certified OEM Green Partner • Lead Free Part • External Part ( Plastic/Accessory/Packing) • Implemented since April 2004 • Lead Free Soldering • Implemented since April 2004 • Lead Free Part on PCBA • Completed 100% (Nov 2004 ) SONY JVC • ISO 14001:2004 • Certification in Q4 2006

  16. REACH Initiative & Progress Aug-08, Study REACH Regulation Oct-08, internal Train-the-Trainer for B/E key managers and supervisors Nov-08, Arrange seminar for vendors at CTI Lab 2009 2010 Jun-09, sponsor vendors to participate REACH training program May-09, Prepare REACH training sessions for vendors in June Mar-09, Sent REACH Document to vendors for sign back

  17. Constant tracking and analyzing market conditions Market segmentation Competition Analysis Cost / Pricing Sensitivity Analysis Time to Market Market driven new product development process Develop detailed Product Requirement Document for execution Knowledge of various Business Models and Channel structures to maximize product sales Product Roadmap to optimize engineering and manufacturing assets Product Management – Market Driven

  18. Ability to design full range of innovative consumer audio products meeting general and niche market needs Experienced and qualified engineers Advanced equipments and design software tools Alliance with major and innovative technology partners: semiconductor suppliers / design houses / software vendors / safety labs Project Management meeting time-line Design enhancement for manufacturability and optimizing cost-performance Engineering - Knowledge and Experience

  19. Company’s Direction • Enter the Era of Digital Audio and Wireless Technology with Innovative Products that Excite the Marketplace

  20. Engineering Core Competence • Consumer Audio Products • Over 20 years of development experience with proven track record for Tier-1 companies • Mastering digital technology and analog acoustic skill-set • Patented U-Pro Stereo widening sound effect for speaker docking • More than 10 certification of 3G iPhone designs in 2009 • Implementation with Best-in-Class 2.4GHz Wireless Platform • 1-to-1; 1-to-Many Broadcasting and m-to-n Multi-Zones • Applications for wireless headphone, 2.1 / 7.1 CH speaker systems • USB Dongles for PC and Gaming • Digital Personal Music Devices • Shipped over 12 million units under OEM and ODM

  21. Your One-Stop-Shop Business Partner • More Than an OEM Production House, BE Add-Value in: • Production Engineering and Technical Support • Procurement and Supplier Qualification / Selection • Testing and QA experience sharing • Cost Reduction Program • Offer New Product Ideas and Development as Turnkey • In-House experienced and dedicated engineering resources • Prime to handle Project Management with technology partners • Meet Time-to-Market Needs

  22. Your Full Services Manufacturing Partner that Converts Your Product Ideas into Business Successes Thank You

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