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Never mind the quality feel the length ?. Sure Start’s Blakenall experience of reach Carol Ferron-Smith Programme Manager Sure Start Blakenall 22 nd September 2004. Sure Start Blakenall - setting the scene. Sure Start Blakenall - facts and figures.

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never mind the quality feel the length

Never mind the quality feel the length ?

Sure Start’s Blakenall experience of reach

Carol Ferron-Smith

Programme Manager

Sure Start Blakenall

22nd September 2004

sure start blakenall facts and figures
Sure Start Blakenall - facts and figures
  • There are 566 children aged under four years living in the North Blakenall ward.
  • 57 per cent of the people in North Blakenall aged 16 -74 have no educational qualifications
  • The ethnic profile of the area is 95 per cent British White. The largest ethnic group is Asian or Asian British Indian
  • 47 per cent of the homes in North Blakenall have one or more people with a limiting long-term illness.
  • The levels of breastfeeding among new mothers in Blakenall area is low.
who are the hard to reach
Who are the ‘hard to reach’ ?

My definition of ‘hard to reach’ families

Families identified as being in need of support but who choose not to use a particular service.

reaching the reach target
Reaching the reach target

All Sure Start programmes are expected meet a Government target of reaching 80 per cent of children living in their area after 18 months of delivering services.

The national guidance also states that there must be a quality aspect to each contact with a family.

what are the barriers to reaching families
What are the barriers to reaching families ?
  • Stigma
  • Time
  • Parent Choice
  • Service flexibility
reach what are the challenges to improving low reach figures
Reach – what are the challenges to improving low reach figures?
  • Offering services that meet the Sure Start agenda and the interests of local families.
  • Keeping existing families while trying to get new families to get involved.
  • Developing a criteria which can look critically at the current range of activities offered to families.
  • Balancing national and local targets.
reach what are we doing to improve our reach
Reach – what are we doing to improve our reach?
  • Making evaluation an integral part of everybody’s work rather than an add on activity
  • Encouraging staff to become reflective practioners
  • Offering a more responsive service that better meet the needs of local families
parent ideas for increasing reach
Parent ideas for increasing reach
  • A ‘buddy scheme’ for new parents joining Sure Start.
  • Delivering services or activities from one place.
  • Reviewing what services and activities can be provided to families during the early evening and at weekends.
  • Develop a parent pack which explains what each activity does and who it is aimed at.
parent ideas
Parent ideas
  • Give parents more opportunities to meet and talk to health professionals.
  • Review charges for Sure Start parents.
  • More support for parents with older children who want to use Sure Start activities.
  • Give more opportunities for parents to learn new skills at different venues.
what has worked well
What has worked well ?
  • Freebies
  • Building parent confidence
  • Family Fun events
  • Confident staff who know the area
  • Pregnancy Bags
  • Word of mouth
  • Having a friend to go to an activity
  • Offering something and delivering it
reach final thoughts
Reach – final thoughts
  • Defining reach is not easy
  • Reach – what counts – quantity or quality
  • Activity registers are not a true reflection of programme reach
  • Impact of low reach on staff