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eCommerce in MLM Application Status and Benefits

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  1. eCommerce in MLMApplication Status and Benefits eBusiness of AmwayApplication Status and Benefits 楊 嘉 嫻 Celia Yang, eBiz Manager Amway Taiwan / Amway China

  2. Changing Paradigm – Role of IT 過去的模式 (Traditional Distributor Contact Model) • Distributor interacts with employee • Employee interact with IT • IT provides employee with info • Employee interact with distributor/SR

  3. Output Output Request Request Service Information Service before Internet Distributor Relationship Distributors IS Customers

  4. Changing Paradigm – Role of IT 現在的模式 (Emerging Distributor/SR Contact Model) • Distributor interacts with IT • Employee provides support role

  5. Added-Value Request Output Request Output Service Service Added-Value Information Service after Internet Distributor Relationship Distributors IS Internet Customers

  6. eBusiness Electronic Business Electronic Commerce Internet Commerce Electronic Data Interchange

  7. Work Hard? Work Smart! • Professional Knowledge • Effective Communication • Keep learning • Professional Knowledge • Efficient workflow • Effective Communication • Organization keep learning Why eBiz? X O

  8. Why eBiz? • To release info more efficiently • To improve communication between company and distributors • To improve workflow • Knowledge Sharing/Management

  9. How eBiz? • ICP – Internet Content Provider • July 1997, eAmagram, eNewsgram on Web Site • ASP – Application Service Provider • Nov. 1997, Real-time Sales Inquiry on Distributor-only Site • E-Commerce • Sep. 1998, Internet Ordering Launched • ISP – Internet Service Provider • KM – Knowledge Management • EIP – Enterprise Information Portal

  10. Amway – ICP

  11. Amway – ASP • Sales Points Inquiry • eCoupon Inquiry • Product Info Inquiry(Available/N.A.) • Top-10 Internet Ordering Dist • Personal Data Maintenance(password, eMail, shipping period, phone/mobile number, address…)

  12. Amway – ASP • Sales Points Inquiry • eCoupon Inquiry • Product Info Inquiry(Available/N.A.) • Top-10 Internet Ordering Dist • Personal Data Maintenance(password, eMail, shipping period, phone/mobile number, address…)

  13. Amway – ASP • Sales Points Inquiry • eCoupon Inquiry • Product Info Inquiry(Available/N.A.) • Top-10 Internet Ordering Dist • Personal Data Maintenance(password, eMail, shipping period, phone/mobile number, address…)

  14. Amway – ASP • Downline’s PV/BV Inquiry • Direct Debit Report • DD Report (Line of sponsorship) • Monthly Renewal List • Birthday List (with mailing label) • Sign-ups List (with mailing label) • DD Download • DD News

  15. Amway – ASP • Downline’s PV/BV Inquiry • Direct Debit Report • DD Report (Line of sponsorship) • Monthly Renewal List • Birthday List (with mailing label) • Sign-ups List (with mailing label) • DD Download • DD News

  16. Amway – ASP • Downline’s PV/BV Inquiry • Direct Debit Report • DD Report (Line of sponsorship) • Monthly Renewal List • Birthday List (with mailing label) • Sign-ups List (with mailing label) • DD Download • DD News

  17. Amway – ASP

  18. Amway – ASP • Monthly Renewal List • Birthday List • Sign-ups List

  19. Amway – ASP Discussion Board – Virtual Community

  20. 生 產 者 虛擬商店街 電子廣告 信用卡付款 網上諮詢服務 Internet 消費者 Amway – EC 電子商務 E-Commerce

  21. Preparation • Payment • Logistics • Information

  22. Payment • DD Direct Debit(1992.09) • ATM(1994.05) • 電匯(1994.12) • Credit Card(1998.03) • eCoupon(2001)

  23. Payment (FY 02/03, % to total sales) Updated in Sep. 2002

  24. Logistics • 1992.01 電腦輔助撿貨系統(CAPS) • 1996.06 無線電/條碼倉儲作業(RF)

  25. CAPS(電腦輔助撿貨系統) Qty. 3 AS/400 CAPS 控制器 訂單資料 撿貨、裝箱線 檢查、打包 棧板化 裝載 運送

  26. 無線電(RF)/條碼倉管系統 • 進貨 • 架位移轉 • 倉儲移轉 • 撿貨線補貨 (先進先出) • 盤點 掌上型終端機 + 條碼掃瞄機 RF 感應器 車上型終端機 + 條碼掃瞄機 RF 控制器 IBM AS/400

  27. Delivery Pattern(FY 02/03, % to total sales) Updated in September 2002

  28. Information • 電腦語音(IVRS) • 加值網路(VAN) • B.I.S.

  29. 電腦語音系統 (IVRS) 90 toll free ordering/inquiry Lines(080) 訂單輸入、訂單取消 續約、訂票、密碼更新 業績查詢、缺貨查詢、 訂單查詢 IVR IBM AS/400 820 Amway Distributors

  30. Business Intelligent System

  31. Amway – ISP

  32. AmwayNet Dial Up • 30hrs:NT$249,BV237 • 60hrs:NT$449,BV428 • 100hrs:NT$649,BV618

  33. AmwayNet ADSL • NT$399 a month • BV380

  34. Objective • To let distributors make friends with Internet by offering dial-up service at good price • Benefit distributors by offering BV • To get/manage distributors’ eMail • Help ATCL go into telecom world – an eBiz • Attraction for sponsor, sign-up and Internet ordering - 10 hours free of dial-up for sign-ups

  35. Cooperation with ISP • ISP • System Development & Maintenance • Dial Up Number(4123123) • Toll Free Customer Service Line(24hrs) • Amway • Product Package • Account Management • Promotion

  36. Structure Ordering System Mail Server - AmwayNet eMail FTP- Daily new accounts and re-orderings HTTP- Accounts Management Radius Server - AmwayNet Account Amway ISP

  37. Benefits • a free AmwayNet e-mail box : 5MB or 20MB • unique e-mail address: ada_n@amwaynet.com.tw • a free homepage space :5MB • unique personal homepage address http://amwaynet.com.tw/ada_n • Customer and Technical support with toll free number • 100% BV

  38. Internet Ordering in 2000 % of total sales VISP Launched

  39. Internet Ordering in 2001 % of total sales

  40. Ordering Pattern(FY 02/03, % to total sales) 63% Updated in September 2002

  41. Partnership Management • Personalized eMail service • GSM SMS

  42. 個人化電子郵件服務

  43. Short Message Service

  44. Amway is a Dot-Com for Distributors • ICP, more than 6,000 web pages • ASP, more than 10,000 registered users • EC – NT$ 400 million / year • ISP – 56K & ADSL • Virtual Community • Personalized eMail service • Wireless Application Provider

  45. Knowledge Management • People • Plan • Product

  46. People – Distributor Profile

  47. Plan - FAQ

  48. Plan - FAQ ePublishing on Web

  49. Plan – Leader’s Dynamics

  50. Plan – Leader’s Dynamics ePublishing on Web