How to write your Businessplan. Mats Danielsson Kungl Tekniska Högskolan September 2007. Executive summary (1 page).
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Kungl Tekniska Högskolan
purpose of the plan, business opportunity, business model, market, product/service, technology, management, summary of five years income statement, profit, head count, required capital
Product or service idea and technology description, end users and customers.
-More environmentally friendly
-easier to use
-more comfortable or attractive
Plan how to outmaneuver the competition
Show cumulative head count and cash need for the following milestones:
prototype for product,
Market segmentation and size of markets
Channels of distribution
(Business model,) branding plan
Sales strategy and plans
Five-years sales forecast
Competition, positioning and unfair advantage
“ A business model is a conceptual tool that contains a big set of elements and their relationships and allows expressing the business logic of a specific firm. It is a description of the value a company offers to one or several segments of customers and of the architecture of the firm and its network of partners for creating, marketing, and delivering this value and relationship capital, to generate profitable and sustainable revenue streams. ”
— Osterwalder, Pigneur and Tucci (2005
Web site plan
Facilities and administration plan
Staffing plan and head count projections
(Detailed resumes of leadership)
Incentive compensation program
Company culture plan
Overview and key assumptions
Five year forecast
Max 10 pages – can be shorter
All important issues should be adressed – no big questionmarks
No obvious flaws or errors
Should look professional
NDA possible to arrange?
A ”pass” may be a step in the direction towards a succesful business but it is of course not even close to a guarantee