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Explore the differences between Ireland and Portugal in tourism, innovation, and human resources systems, including corporate governance, political culture, and business ethics. Discover which country offers better investment opportunities and cultural experiences.
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Express Tourism Consulting:Ireland vs. Portugal Presented by: Katrina Cheney Herlinna Chung Xindi Li Lina Liu
Overview Jump into Irelandhttp://www.tourismireland.com/Home/Our_Marketing_Overseas/TV-Advertising/TV-Advertising-2012.aspx Portugal Tourism Promotion http://www.youtube.com/watch?v=5tLMZ0WTxvc
People Ireland Portugal Collectivism Individualism
Lifestyle - Activities Ireland Portugal Adventurous Relaxed
Lifestyle - Food Ireland Portugal Mild Intense
Political Systems • Political Culture: beliefs towards political environment • Ireland: strong, democratic nation • Sense of nationalism • Political stability and tolerance • Ties with Catholic Church • Portugal • Political stability: Strikes and protests • Political tolerance • Tourism-enhancing policies
National Innovation Systems • In both countries • Innovation and high-tech foreign investment are welcomed • Unified Patent Court Agreement-Europe wide patent protection • Ireland: • Innovation Index, R&D expenditure & Patent applications • National innovation level is higher • Employment in knowledge-intensive sector • More qualified personnel to conduct R&D for foreign investment • More high-tourism: • Eg. Athlone Castle Visitor Centre-high-tech, interactive experience • Target young people who love travelling and exploring technology
National Innovation Systems Portugal: • Innovation Index, R&D expenditure & Patent applications • National innovation level is lower • Employment in knowledge-intensive sector • Less qualified personnel to conduct R&D for foreign investment • Not much high-tourism: • Knowledge transfer-Canadian travel agency’s Google Map Street View
National Innovation Systems Travel Agency or Internet • Travel Agency- be innovative and set up their own website • Street views and helps to find local deals • Collecting & Researching info & reaching new suppliers via the Internet • Investors evaluate the innovativeness to decide development potential
Human Resources Systems Irish Competency-Based Pay Portuguese Fixed-Based Pay Advantages No wage gap in the long-term Simple to manage Lower costs Disadvantages Unfairness Decrease productivity and employee commitment • Advantages • No Seniority Factor • Retain employees in lean times • Facilitate strong cultures Disadvantages • Subjectivity • Competition • Difficult in competency measurement • Labor-intensive in management
Comparative Business Ethics • Ireland: • Masculine nation • Developed nation • Relatively high level of business ethics • Portugal: • High uncertainty avoidance • Collectivistic • Lags behind other Western-European countries • Political corruption
Conclusions/Recommendations • Ireland is a safe and profitable investment • Political stability, cultural freedom, ethical business , technological success, distinctive local system of corporate governance • Its ability to recruit individuals through its abundance of tourist activities
References Tourism website Country Profile Website News Hofstede center Journals EU monitor Passport GMID Etc….