marketing information management n.
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Marketing Information Management. 2.03. marketing-related data (internal and external) that the sport/event organization acquires and uses to make marketing decisions Marketing information should be collected in a systematic and proactive manner. Marketing Information.

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Presentation Transcript
marketing information
marketing-related data (internal and external) that the sport/event organization acquires and uses to make marketing decisions
  • Marketing information should be collected in a systematic and proactive manner
Marketing Information
terms
Fact: event known to have happened, validated
  • Estimates: prediction of a quantity based on experience or prior facts
  • Predictions: estimated guess regarding future events
  • Relationship: connection between variables
  • Marketing Information: data used to execute marketing strategy
Terms
types of marketing information
Internal records: sales, costs, customer service
  • Marketing intelligence: everyday information about developments in environment
  • Marketing research: links consumer, customer and public to marketer through information
Types of Marketing Information
ways to use marketing info
Identify/define marketing opportunities & trends
  • Generate/evaluate marketing actions
  • Monitor marketing performance
  • Improve understanding of marketing process
Ways to Use Marketing Info