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A Sustainable Future

A Sustainable Future. Polls conducted at the IGD Convention in London last week revealed that 41% of delegates thought sustainability was a ‘ long term commitment ’. The Grocer 16 th October 2010. THE HOLY TRINITY. Environmental.

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A Sustainable Future

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  1. A Sustainable Future

  2. Polls conducted at the IGD Convention in London last week revealed that 41% of delegates thought sustainability was a ‘long term commitment’. The Grocer 16th October 2010

  3. THE HOLY TRINITY

  4. Environmental

  5. Consumers are concerned about environmental issues

  6. Segmentation of consumers by ethical interest and behaviours

  7. Percentage of consumers who agree they buy ethical/environmentally friendly products and percentage who would pay more for ethical products

  8. Percentage of consumers who agree that ethical and environmentally friendly products are too expensive

  9. Percentage of consumers who say they actively buy these environmentally friendly products

  10. Economic

  11. External forces impacting Foodservice consumers Recession • House price deflation • Much tighter credit • Rising unemployment • Wage freezes so less spending power FALLING DEMAND Consumers have remained cautious • Food prices • Fuel & travel costs • Cost of credit • Weakening currency INCREASED COSTS Global Outlook

  12. Nielsen Consumer Confidence Index.UK Consumer Confidence is wavering. % pt +/- +3-4 -6+3-15 -5 -9+7 +3 +2 +3-2 Source: Nielsen Global Consumer Confidence Survey Results: GB, 2005 to 2010

  13. In UK consumers are still very much recession conscious but willing to spend more on Out of Home entertainment in future

  14. The UK Foodservice Outlook Volume declines not expected to recover to pre-recession levels until 2011 at earliest. • Consumer confidence increased in Q2 2010. • Despite ‘green shoots’ of economic recovery consumer discretionary spend on Out of Home entertainment remains cautious. • Post-recessionary Out of Home consumer will retain increased value expectations in discretionary spending. • Managed Pubs, Mid-priced restaurant chains and Fast Food operators will profit from continued consumer drive for value. • Out of Home consumer caution will be partly offset by increased ‘staycations’ and inbound tourism from Europe due to weak currency.

  15. Mid-Priced Restaurant Chains & QSRs driving value growth via Meal Deals & use of Internet vouchers. Total Delivered Catering Wholesale £7.2billion +1.5% YOY Value Share of Total Purchases in Total Delivered Catering Wholesale by Customer Segment 52 Weeks Ending 25 September 2010 (Vs Previous Year) Source: Nielsen Delivered Catering Wholesale Service

  16. Total Food +1.2% YOY Food value relatively static. Growth in Beverages and Non Food. Value Share of Product Super Categories in Total Delivered Catering Wholesale 52 Weeks Ending 25 September 2010 (Vs Previous Year) Total Delivered Catering Wholesale £7.2billion +1.5% YOY Source: Nielsen Delivered Catering Wholesale Service

  17. Summary & Call To Action Despite the recession sustainability is still on the consumer agenda...but not at any cost. As we exit recession Foodservice manufacturers, wholesalers and operators need to tap into growing consumer interest in sustainability issues. The challenge is for us to invest in and promote our sustainable credentials.... without adding cost.

  18. Thank you Roger Suddaby Foodservice Brand Manager Nielsen UK roger.suddaby@nielsen.com

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