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Travel and Tourism in Maine Canadian Visitors To Maine In 2006 Canadian Visitors to Maine Background Longwoods conducted primary research in 2007 for the Maine Office of Tourism which provided an information base for strategic marketing. The study includes:

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Travel and Tourism in Maine Canadian Visitors To Maine In 2006


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canadian visitors to maine background
Canadian Visitors to MaineBackground
  • Longwoods conducted primary research in 2007 for the Maine Office of Tourism which provided an information base for strategic marketing. The study includes:
    • estimates of the number of day and overnight trips made by U.S. residents to Maine in 2006,
    • estimates of the related traveler expenditures,
    • trip and traveler profiles.
  • This report provides similar information for trips taken by Canadianresidentsto Maine in the 2006 Travel Year.
canadian visitors to maine research method
Canadian Visitors to MaineResearch Method
  • The source of the Canada to Maine travel data reported herein is the “International Travel Survey”, compiled annually by Statistics Canada, about travel by Canadians to international destinations.
    • Statistics Canada is the central statistical agency for the Government of Canada.
canadian visitors to maine trip type segmentation
Canadian Visitors to MaineTrip Type Segmentation
  • This report reflects the trip-type segmentation approach to analysis based on Travel USA®. The segments are:
    • Visits to Friends/Relatives
    • Marketable Trips
      • All other pleasure trips
      • So-called because choice of destination on these trips is discretionary and open, therefore, to marketing influence
    • Business Trips.
canadian visitors to maine trip type segmentation cont d
Canadian Visitors to MaineTrip Type Segmentation cont’d
  • Differences to be noted between the Travel USA® and Statistics Canada’s trip type inclusions and definitions are:
    • Daily work commutes -
      • are included in the Business Day trip totals reported by Statistics Canada; accounted for 3% of all Canada to Maine Day trips in 2006.
      • are not included anywhere within Travel USA ® because that study is only concerned with trips not part of normal routine.
    • Combined Business-Pleasure trips –
      • are not broken-out separately by Statistics Canada and are most likely self-reported as Business trips by travelers.
      • are counted as Marketable trips within Travel USA®.
value of cdn in us as at july 1st
Value of $CDN in $USas at July 1st

SOURCE: Bank of Canada – Rates and Statistics

value of cdn in us in 2006
Value of $CDN in $US in 2006

SOURCE: Bank of Canada – Rates and Statistics

canadian trips to maine in 2006
Canadian Trips to Mainein 2006

Base: Total Day & Overnight Trips

Total Trips: 5.0 Million Trips

Total Canadian Visitors to Maine = 21.2 Million

(4.1 Million)

(0.9 Million)

total canadian trips to maine
Total Canadian Trips to Maine

Base: Total Day & Overnight Trips

- 4% vs.

2000

-5%

-3%

+0%

+7%

-8%

+7%

-11%

+1%

Note: Includes VFR, Marketable, and Business trips as well as trips of unspecified purpose.

canadian day trips to maine
Canadian Day Trips to Maine

Base: Day Trips

-7% vs.

2000

-8%

-4%

+7%

+0%

-9%

+6%

-12%

+2%

Note: Includes VFR, Marketable, and Business trips as well as trips of unspecified purpose.

canadian overnight trips to maine
Canadian Overnight Trips to Maine

Base: Overnight Trips

+8%vs.

2000

+9%

-1%

+9%

+3%

-3%

+12%

-7%

-1%

Note: Includes VFR, Marketable, and Business trips as well as trips of unspecified purpose.

canadian expenditures in maine
Canadian Expenditures in Maine

Base: Total Day & Overnight Trips

Total Trips: 5.0 Million Trips

Total Canadian Expenditures = $323.8 Million ($US)

($141.9 Million)

(181.9 Million)

canada to maine trips expenditures in maine
Canada to Maine TripsExpenditures in Maine

Base: Total Day & Overnight Trips

+60.4% vs.

2000

$324

$269

$291

$245

$202

$196

$189

$165

canadian day trip mix
Canadian Day Trip Mix

Base: Day Trips

Note: Excludes trips of unspecified purpose.

canadian overnight trip mix
Canadian Overnight Trip Mix

Base: Overnight Trips

Note: Excludes trips of unspecified purpose.

canadian day vfr trips
Canadian Day VFR Trips

Base: Day VFR Trips

-39% vs.

2000

-5%

-11%

-19%

-2%

-1%

-9%

-1%

-15%

canadian day marketable trips
Canadian Day Marketable Trips

Base: Day Marketable Trips

+2% vs.

2000

-7%

-5%

+10%

+4%

-3%

-7%

-3%

+6%

canadian day business trips
Canadian Day Business Trips

Base: Day Business Trips

-34% vs.

2000

-12%

-7%

-24%

-1%

+2%

-2%

-8%

-5%

Note: Includes daily work commutes.

canadian overnight vfr trips
Canadian Overnight VFR Trips

Base: Overnight VFR Trips

-3% vs.

2000

-1%

+3%

+2%

-1%

-4%

+1%

-1%

+1%

canadian overnight marketable trips
Canadian Overnight Marketable Trips

Base: Overnight Marketable Trips

+12% vs.

2000

+11%

-0%

+4%

+14%

+12%

-5%

+2%

-8%

canadian overnight business trips
Canadian Overnight Business Trips

Base: Overnight Business Trips

-10% vs.

2000

+4%

+2%

+12%

+4%

-9%

+29%

-12%

-18%

canadian travel party size on day trips
Canadian Travel Party Size on Day Trips

Base: Day Trips

20062005

Average Party Size 1.71.7

canadian travel party size on overnight trips
Canadian Travel Party Sizeon Overnight Trips

Base: Overnight Trips

20062005

Average Party Size 2.42.4

canadian visitor demographics across total trips
Canadian Visitor Demographics Across Total Trips

Base: Total Day & Overnight Trips

Sex

Age

transportation used by canadians to enter maine across total trips
Transportation Used By CanadiansTo Enter Maine  Across Total Trips

Base: Total Day & Overnight Trips

length of canadian overnight trips to maine
Length of Canadian OvernightTrips To Maine

Base: Overnight Trips

20062005

Average Length of Stay 3.3 3.2

accommodations used by canadian overnight visitors
Accommodations Used By Canadian Overnight Visitors

NOTE:: Percents sum to more than 100% as multiple mentions were permitted.