Teens mobile games an overview of pew internet data amanda lenhart ftc brownbag may 28 2009
Download
1 / 16

Teens, Mobile & Games An Overview of Pew Internet Data Amanda Lenhart FTC Brownbag May 28, 2009 - PowerPoint PPT Presentation


  • 308 Views
  • Uploaded on

Teens, Mobile & Games An Overview of Pew Internet Data Amanda Lenhart FTC Brownbag May 28, 2009 Methodology RDD surveys with teens 12 to 17 and a parent or guardian Sept-Nov 2007 (n=700) Nov-Feb 2008 (n=1102) Focus groups Teens and their tools 77% of teens 12-17 own a game console

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Teens, Mobile & Games An Overview of Pew Internet Data Amanda Lenhart FTC Brownbag May 28, 2009' - ostinmannual


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Teens mobile games an overview of pew internet data amanda lenhart ftc brownbag may 28 2009 l.jpg

Teens, Mobile & GamesAn Overview of Pew Internet DataAmanda LenhartFTC BrownbagMay 28, 2009


Methodology l.jpg
Methodology

  • RDD surveys with teens 12 to 17 and a parent or guardian

    • Sept-Nov 2007 (n=700)

    • Nov-Feb 2008 (n=1102)

  • Focus groups


Teens and their tools l.jpg
Teens and their tools

  • 77% of teens 12-17 own a game console

  • 74% of teens 12-17 own an iPod or Mp3 player

  • 71% of teens 12-17 own a cell phone

  • 60% have a desktop or laptop computer

  • 55% have a portable gaming device like a DS or a PSP


Mobile phone ownership growing l.jpg
Mobile phone ownership growing

  • Mobile phone ownership is way up:

    • 45% of 12-17 year olds had them in 2004

    • 63% in 2006

    • 71% in early 2008.

  • Computer ownership is stable at least over the past two years

  • 88% of parents have mobile phones

  • 75% of adults have a mobile phone

  • Caveat: Concept of “ownership” varies from device to device


Who has a mobile phone l.jpg
Who has a mobile phone?

  • Age is very important – huge bump up in mobile phone ownership at age 14

    • 52% of 12-13 year olds have a mobile phone

    • At age 14 jumps to 72%

    • By 17 - 84% of teens have a mobile phone

  • No gender differences in ownership

  • No significant difference in mobile phone ownership by race/ethnicity

  • Some differences by socio-economic status – but mostly a minor bump up in the highest income and education brackets.

  • Internet users more likely than non users to have a cell phone – thought 50% of non-users have a phone.


Teens and phone use l.jpg
Teens and phone use

  • 88% of teens talk to friends on a landline

  • 67% of teens talk to friends on a cell phone

    • 94% of teens with cell phones use them to talk to friends

  • 58% of all teens have sent text messages

    • 76% of teens with cell phones have sent texts

      Daily:

      51% of teens with cell phones talk to their friends on the cell phone every day

      43% of teens send messages through online social networks daily

      38% of teens send text messages to each other daily

      32% of teens talk on their landline everyday

      29% spend time with friends in person

      26% send instant messages everyday

      16% send email daily


Teens and phone use voice l.jpg
Teens and phone use: Voice

  • Girls more likely to talk on any kind of phone – landline or mobile.

  • Age isn’t a factor in landline use

  • Older teens with a cell phone much more likely to talk on cell phone everyday;

  • Younger teens with a cell phone tend to use them for voice calls a few times a week or less

  • Suburban kids a little less likely to talk on cell phone everyday; no difference by locale in cell phone ownership.


Teens and text messaging l.jpg
Teens and text messaging

  • Text messaging daily up since 2006

    • 27% of teens texted daily in 2006

    • 38% text daily in 2008

  • 54% of social network users have sent texts or IM through a social network site.

  • Girls more likely than boys to text

  • Older teens 15-17 also more likely to text message.

  • No racial/ethnic differences in texting

  • Slight bump up in frequency of texting by income

  • Not using twitter yet, via mobile or any other way.

  • Not really going online w/ phone; but this is changing


What teens aren t using likelihood of twitter use by age l.jpg
What teens aren’t using:Likelihood of Twitter use by age


Other mobile devices l.jpg
Other mobile devices

Portable game players (Nintendo DS, PSP)

  • Owned predominately by younger teens 12-14 (67% vs. 44%)

  • Drops at age 14

  • Boys more likely to own (61% of boys have one, 49% of girls)

  • No difference in use by Race/Ethnicity or SES

  • PSP: Skype calling and IM, internet, RSS feeds

  • DS(i): Pictochat (w/in 30-65), wireless gaming (30-65ft), WiFi gaming,


97 of teens play video games l.jpg
97% of teens play video games

50% of teens played games “yesterday.”

86% of teens play on a console like the Xbox, PlayStation, or Wii.

73% play games on a desktop or a laptop computer.

60% use a portable gaming device like a Sony PlayStation Portable, a Nintendo DS, or a Game Boy.

48% use a cell phone or handheld organizer to play games.

October 18, 2008


Most play many games l.jpg
Most play many games

80% of teens play five or more different game genres, and 40% play eight or more types of games.

Girls play an average of 6 different game genres; boys average 8 different types.

October 18, 2008


Game genres l.jpg
Game Genres

We asked about 14 different game genres

74% play racing games (NASCAR, Mario Kart)

72% play puzzle games (Tetris, Solitaire, Bejeweled)

68% play sports games (Madden, FiFA, Tony Hawk)

67% play action games (GTA, Devil May Cry, Ratchet & Clank)

66% play adventure games (Legend of Zelda, Tomb Raider)

61% play rhythm games (Guitar Hero, DDR)

59% play strategy games (Civilization, StarCraft)

49% play simulations (The Sims, Rollercoaster Tycoon)

More….

October 18, 2008


Game genres cont l.jpg
Game Genres, Cont.

49% play fighting games (Super Smash Bros, Tekken, Mortal Kombat)

47% play first person shooters (Halo, Counter-Strike, Half-Life)

36% play role playing games (Final Fantasy, Knights of the Old Republic)

32% play survival horror games (Resident Evil, Silent Hill)

21% play MMOGs

10% use virtual worlds

October 18, 2008


Mmogs and virtual worlds l.jpg
MMOGs and Virtual Worlds

  • 20% of teens use MMOGs

    • 30% of boys have played them; 11% of girls

  • 10% of teens use virtual worlds

    • Boys just as likely as girls

    • Younger teens more likely than older teens: 13% of 12-14 year olds; 8% of 15-17 year olds.

  • Daily gamers more likely to play MMOGs and in Virtual worlds

Image courtesy of rosefirerising via flickr under creative commons


Amanda lenhart alenhart@pewinternet org http www pewinternet org l.jpg

Amanda Lenhart

alenhart@pewinternet.org

http://www.pewinternet.org

Thank You!