1 / 21

Ipod case study Craig lizotte

Ipod case study Craig lizotte. What is Ipod. An mp3 player designed my Apple. Creator was Tony Fadell he approched different companies untill apple accepted his idea and hired him. . SWOT Analysis. Segmented Market. Generation Y Ages 15-25 Both male and female. Management Structure .

ostinmannual
Download Presentation

Ipod case study Craig lizotte

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ipod case study Craig lizotte

  2. What is Ipod • An mp3 player designed my Apple. • Creator was Tony Fadell he approched different companies untill apple accepted his idea and hired him.

  3. SWOT Analysis

  4. Segmented Market • Generation Y • Ages 15-25 • Both male and female

  5. Management Structure • CEO of Apple – Steve Jobs • CFO - Fred D. Anderson • Senior Director of iPod and Spechial Projects Group - Tony Fadel • Senior Manager - Ben Knauss

  6. Competition • Ipod is currently the market leader in its industry and has 46.3 percent of the flash drive music player market

  7. Competition Other companies That are competing • Scandisk, I River Clix • creative Zen V, • Toshiba Gigabeat • new Microsoft Zune.

  8. History of the Ipod There are 4 Models Ipod, Ipod nano,Ipod mini and Ipod Suffle

  9. Ipod 1st Generation There are currently six generations of Ipod 1st generation • Released - October 2001 • Memory – 5 – 10 GB

  10. Second Generation Released – July 2002 Memory – 10 – 20GB Third Generation Released - April of 2003 Memory - 10, 20 or 30GB Ipod 2nd & 3rd Generation

  11. Released – July 2004 Memory – 20 – 40 GB 4th Generation

  12. 5th Generation Released – October 2005 Memory 30 – 60 GB 6th Generation Released September 2006. Enhanced video Longer battery life. Thinner Ipod 5th & 6th Generation

  13. First Generation Released October 2005 Memory - 1 GB Ipod nano

  14. Released Ipod nano Second Generation

  15. 1st Generation Released - January 2004 Memory – 4 GB 2nd Generation Released - February 2005 Memory - 6 GB Ipod Mini

  16. Value Bubble

  17. Attract • Ipod.com autmaticaly forwards you to www.apple.com under the Ipod page • Free down loads

  18. Engage • Easy to navigate • Html • CCS cascade style sheets • Java script • Active X to view videos on the site.

  19. Retain • Frequent updates • Services • New products

  20. Learn • Surveys • Colors purchased

  21. Relate • Based on the results of the surveys apple can compile the information for future products.

More Related