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Ecotourism The New Travel Style Stacy Polkowske BA506 Tourism Typology Ecotourism Defined “Responsible travel to natural areas that conserve the environment and improve the welfare of local people” (TIES 1990) Local Economics More $ to the people Natural World Connection
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EcotourismThe New Travel Style Stacy Polkowske BA506
Ecotourism Defined • “Responsible travel to natural areas that conserve the environment and improve the welfare of local people” (TIES 1990)
Local Economics More $ to the people Natural World Connection Conservation & Protection Outdoor Recreation Cultural Emergence “Off the beaten track” Educational Language, Food, Festivals, Sports, History Aspects of Ecotourism
Ecotourist Profile • Experienced travelers • Higher education • Higher Income Bracket • Age: middle to elderly • Opinion leaders • Ask & tell friends about trip • Important source of travel information
Consumer Demand & Operator Support • 62% - Cultural learning is important • 59% - Support protecting the environment • 38% - Willing to “pay more” to use eco-travel companies • 49% of British tour operators have a responsible tourism policy
Mass Tourism Options “matured market” “projected flat growth” Ecotourism Options “growing 20-35% a year” Let’s Go to Jamaica!
Ecotourism On-line Resources • www.ecotourism.org • www.ecotourism.cc • www.responsibletravel.com
Ending Thoughts & Numbers… • In 2004, tourism generated $5.49 trillion for global economy. • Tourism is a top money maker for 83% of developing countries. • Ecotourism growing 3 times tourism industry as a whole. • Ecotourism options puts up to 95% of money into local economy.