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DigitalLiteracy The inevitability of a new sphere of knowledge Lisbon 18.9.//19.9.2003 Leonardo Project GreTel by bfz Bildungsforschung - eLearning for Europe Collaboration amongst eLearning experts from various European countries for the development of cross-cultural eLearning modules.

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slide1
DigitalLiteracyThe inevitability of a new sphere of knowledge

Lisbon 18.9.//19.9.2003

Leonardo Project GreTelby

bfz Bildungsforschung

elearning for europe
- eLearning for Europe

Collaboration amongst eLearning experts from various European countries for the development of cross-cultural eLearning modules.

i starting point
I. Starting Point
  • European Council, Lisbon (March 23./24.2000):

Strategic goal for Europe …

„…to become the most competitive and dynamic knowledge-based economy in the world capable of sustainable economic growth…“

slide5

eLearning – an international product?

  • In the age of e-Learning, vocational training and education is loosing its local ties and developing to become an export article.
  • eLearning products as such are international products: they can be used any time and at any place.
  • Requirements for international e-learning offers are highly underestimated.
slide6

Economicalfacts supporting the Internationalisation of eLearning

  • high investments for development in advance
  • continuously decreasing durability of VET contents
  • multiple use of eLearning products within a short period required
  • International markets offer better opportunities to make use of those scale effects.
global competition in elearning
Global competition in eLearning

Competitive advantages of Northern American providers on the European Market:

  • English as the lingua franca
  • Product development for large areas

Chances of European eLearning providers

  • Good reputation of European Vocational Training Institutions
  • Wide ranging experience in training and cultural variety

These advantages are not being used in a sufficient way for exportation of European eLearning products!

ii the idea
II. The idea
  • Collaboration of European eLearning experts is essential for enhancing the quality of eLearning products and meeting the challenges of international competition.
slide15

Tutoring

Adaptability

Modern

Feedback to practice

Blended Learning

Telephoning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts

slide16

Modern

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts

slide17

Adaptation

  • Translation - more than a matter of words
  • Factors to be taken into account:
    • Content adaptation required
    • Differences in the scope of information technology equipment
    • Cultural factors and differences in learning habits
    • etc.
slide18

Modern

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts

slide19

Modern

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts

slide20

Adaptability

  • Integrated author program

 enables trainers and tutors to create and modify eLearning tasks and progress tasks.

 allows learning modules and progress tests to be adapted flexibly to discrete learning situations and specific target groups.

  • Easy usage - requires relatively low levels of technical skills.
slide21

Modern

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts

slide22

Modern

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts

slide23

Tutoring

  • Two kinds of tutoring: online and in-person.
  • Key to the successful use of eLearning modules.
  • Interactive interfaces with teletutors provide learners with individualized support.
slide24

Modern

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts

slide25

Modern

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts

slide26

Blended Learning

  • Integration with other learning modalities.
  • Not to confuse with merely stringing together online and classroom teaching
  • Various learning modalities should be reciprocally harmonized
slide27

Modern

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts

slide28

Modern

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts

slide29

Feedback to practice

  • Testing in companies
  • Continuous stream of feedback from tutors and learners
  • On-site feedback regarding practical results
iv the gretel products
IV. The GreTel products:
  • Online module „Modern Telephoning“ in five languages
  • Online module „Telephoning in foreign Languages“ in two languages
  • The GreTel Toolbox: for the development of cross-cultural eLearning programs
  • Publication „eLearning for international markets“

in English and German

  • The GreTel Website
slide33

Reihe „Wirtschaft und Weiterbildung“

W. Bertelsmann Verlag (WBV)

Band 33

eLearning for international Markets

Development and Implemenataion

of eLearning in Europe

eLearning für internationale Märkte

Entwicklung und Einsatz

von eLearning in Europa

slide35

For further information on the GreTel project please visit our homepage:

http://www.poolweb.it/gretel

contact
Contact
  • Gabriele Fietzbfz BildungsforschungObere Turnstraße 8D-90429 Nürnbergtel. +49.911.27958-0fax +49.911.27958 -60
  • fietz.gabriele@bf.bfz.dehttp://bildungsforschung.bfz.de