SEMA Cover Sheet Beginner’s Guide to High Search Engine Rankings Today’s Learning Objectives Learn what a search engine is and how they work How to differentiate between paid and organic search Absolute “musts” for high organic search engine rankings
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Hundreds of millions of dollars in sales and profits, with complete P/L responsibilities ranging from single units doing $4 million in sales to multiple units with combined sales of nearly $500 million.
6. A good linking strategy helps search engine indexing and ranking for target keywords
Have lots of unique content
Have lots of inbound links, especially links from other authority sites
Has lots of outbound links, generally to other authority sites
Have built inbound links gradually over time
Is usually an older site
Site is banned
Site is under penalty
Site is manipulating the link system (link farm)
“Shady” industry site
1. The Source Anchor. This is the text or image that the browser will display to the user that, when clicked, will cause the browser to evaluate the destination anchor.
2. The Destination Anchor. The destination anchor is the action the browser will take when the source anchor is clicked on. In the majority of cases, the destination anchor is a URL that the browser will attempt to load.
See how many incoming links to your website are recognized by SE. Go to the SE and type in:
Have content that others want
By linking to your site, other sites are saying they value the content of your site and that they think other people will be interested in it too. This is known as "link bait" – something on your site that people will notice and link to.
SEMA Webinar on Advance Practices for
High Organic Search Engine Rankings
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