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thefilmstrip. @. hollywood. Aimee Caroline Christoph Etienne Hitomi Leslie Manuela. Goals for Hollywood Boulevard. Working on the Boulevard. Showcasing the Boulevard. Create a center for culture, arts and technology. Most attractive site for cinema.

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aimee caroline christoph etienne hitomi leslie manuela











goals for hollywood boulevard
Goals for Hollywood Boulevard

Working on the Boulevard

Showcasing the Boulevard

Create a center for culture, arts and technology

Most attractive site for cinema

Promote sustainable business development

Expand educational opportunities

Promote past, present and future components of Hollywood

Create a sense of place

Preserve the history of Hollywood

Find a balance between the needs of locals and outsiders

Attract people

Develop a destination for leisure

Develop place for people to make their living

Create an environment in which people can enjoy their daily activities

Living on the Boulevard

target audiences




Target Audiences
  • Locals

 Offer functions of life needed in close proximity to home

 Offer reasons to come back after work, easy access to transportation

 Create atmosphere for sustainable business and transportation

 Create a unique entertainment & shopping district/destination

  • Tourists

 Meet and exceed expectations  Provide insight in the history and future of cinema Create a vibrant and pleasant urban atmosphere

  • Business Development

 Develop an attractive and unique marketplace  Establish a roundtable to promote and represent the stakeholders’ needs

 Create an urban destination for both nightly and daily entertainment

showcasing thefilmstrip@hollywood conceptual elements
Showcasing thefilmstrip@hollywood – Conceptual Elements
  • Public art competitions- street furniture- wayfare signage- gateway etc.
  • Glass cases displaying artifacts
  • Big screens projecting scenes- computer generated messages onto screens- video camera displaying street scene
  • Interactive museum
showcasing thefilmstrip@hollywood conceptual elements1
Showcasing thefilmstrip@hollywood – Conceptual Elements

Events- lectures

- outdoor festivals

- farmers’ market

- artist festival

- inaugural events

- tour bus arrival: red carpet

showcasing thefilmstrip@hollywood physical elements
Showcasing thefilmstrip@hollywood – Physical Elements –
  • Narrow the street

- convert Hollywood Blvd to 2 lanes, one in each direction- create a meridian for pedestrians (cafes, patios, art, etc.)

  • Invent rickshaw / bicycle lane

- create a stylized pavement lane along the meridian

  • Develop parks / plazas

- pocket parks, small green spaces

  • Promote cafes
  • Establish visitors bureau / information kiosk
working on thefilmstrip@hollywood
Working on thefilmstrip@hollywood
  • Restrict / encourage certain types of establishments
  • Establish roundtable of stakeholders for implementation
  • Develop a marketing strategy focusing on film
  • Promote residential businesses (grocery stores, barbers etc.)
  • Revitalize the older theaters

(e.g. museum, community theater)

  • Increase educational opportunities (e.g. universities’ extension, community outreach, etc.)
living on thefilmstrip@hollywood
Living on thefilmstrip@hollywood
  • Enhance community involvement
  • Support and develop housing

- affordable housing, market rates houses- mixed use projects (retail/residential)

- homeownership

- senior citizen housing

  • Encourage stores catering to local community
  • Adapt transportation

- parking permitted streets

- metro use

summarizing the filmstrip@hollywood
Summarizing the filmstrip@hollywood

Create a sense of place and attract people by …… highlighting film as entertainment;… promoting “cutting edge” technology;… creating a pedestrian-friendly entertainment district;… revitalizing the urban fabric;… creating a unique business environment;… supporting local community development;… establishing an organizational structure to make our vision come true.




final remark
Final remark!

This is the “unknown vegetable” – a kohlrabi!