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The Agency in 2015 ? Quo Vadis ? PowerPoint Presentation
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The Agency in 2015 ? Quo Vadis ? - PowerPoint PPT Presentation


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The Agency in 2015 ? Quo Vadis ?. To answer that question we need to ask another question What challenges will we be facing in 43 months time ?. More digital Increasing use of social media More pressure Fewer people doing more work More legislation Green will be increasingly important.

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Presentation Transcript
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To answer that questionwe need to ask another questionWhat challenges will we be facingin 43 months time ?
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More digital

  • Increasing use of social media
  • More pressure
  • Fewer people doing more work
  • More legislation
  • Green will be increasingly important
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Customer-centricity

  • Data utilisation
  • Marketing direct
  • Integrated marketing
  • ATL agencies will continue
  • to move into our space
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Continue to shoot from the hip ... less long term planning

  • Results\ROI will become more important
  • More demanding ... better results, faster turnaround, lower costs
  • Looking for partnerships\relationships
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More Generation Y

  • Need better people
  • They will be hard to find
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NEW Direct Marketing

  • Marketing Direct
  • Integrated Marketing
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With ATL agencies

  • With clients
  • Co-creation
  • Systems integration
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Deliver more to clients

  • Ask more from staff
  • Give more to staff
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Compliance officers

  • Some-one’s job is green
  • Social media experts
  • Training
  • Changing ratio between Devs & Creatives
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More retainer based business

  • Performance based bonuses