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Mega Trend #: 2 New Business Models in the Age of Distributed Capitalism. Prof. Shailendra Raj Mehta IIM-Ahmedabad and Duke CE. Business Models are Important. Often a new technology or market needs a new business model There are lead markets High tech for the US Miniaturization for Japan

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Mega Trend #: 2New Business Models in the Age of Distributed Capitalism

  • Prof. Shailendra Raj Mehta
  • IIM-Ahmedabad and Duke CE

MEGA TRENDS 2020: ‘Shaping India’s Future’

business models are important
Business Models are Important
  • Often a new technology or market needs a new business model
  • There are lead markets
    • High tech for the US
    • Miniaturization for Japan
    • Low cost innovation including bottom of the pyramid in India
  • Google and Apple succeeded because they created Technology + Business Model (Search + Adwords) (iPod + iTunes)
  • US universities prospered by changing the business model
    • Alumni control
  • “As against a 60 million job creation in the period 1999-2000 to 2004-05, just about a million jobs were created in 2004-05 to 2009-10.” (Rangarajan, Kaul et al. 2001).
  • Important in Entrepreneurship and New Job creation.

MEGA TRENDS 2020: ‘Shaping India’s Future’

innovative business models johnson 2010
Innovative Business Models – Johnson 2010

MEGA TRENDS 2020: ‘Shaping India’s Future’

business model definition
Business Model Definition

From Johnson, Christensen et.al. HBR 2008

MEGA TRENDS 2020: ‘Shaping India’s Future’

indian business models
Indian Business Models
  • Bottom of the Pyramid – C.K. Prahalad
  • But also “frugal engineering” or “Gandhian engineering”
  • India is the lead market for Bottom of the Pyramid Innovation
  • Want to look at what has happened in the last 10 years
  • Link up to

MEGA TRENDS 2020: ‘Shaping India’s Future’

12 models direct fit with rifkin distributed information and energy
12 Models – Direct Fit with Rifkin – Distributed Information and Energy
  • Government
    • Aadhar
    • Aakash
  • Indian Companies
    • Forus Healthcare
    • Ekgaon
    • Mahindra Reva
    • Tata Nano
    • Chotukool
    • Microfinance
    • Global Delivery Model
    • E-choupal
  • Social Sector
    • 108 Emergency
  • MNCs
    • e-Shakti
  • Others
    • 21 other models (33 in all)

MEGA TRENDS 2020: ‘Shaping India’s Future’

government sector
Government Sector
  • Aakash Tablet
    • Create community learning solutions
    • 40,000 print materials by IGNOU, 1600 videos (free)
    • IITs and IISc. http://nptel.iitm.ac.in/
    • MIT open course ware
  • Aadhar Card
    • Clear Trip
    • ATM machines
    • Limited only by our imagination

MEGA TRENDS 2020: ‘Shaping India’s Future’

ekgaon
Ekgaon
  • customized farming recommendations
  • based on local weather, crop and soil conditions using text and voice,
  • delivered to the most basic and cheap cellphones that dot the rural countryside.
  • Cloud computing
  • Rs 250 a year
  • 12,000 paying subscribers

MEGA TRENDS 2020: ‘Shaping India’s Future’

reva electric car
Reva – Electric Car
  • Created by the Maini Group
  • Taken over by Mahindra and Mahindra
  • Today, Mahindra Reva has one of the largest deployed fleets of electric cars in the global market and the accumulated data from more than 100 million km of user experience.

MEGA TRENDS 2020: ‘Shaping India’s Future’

forus healthcare
Forus Healthcare
  • The large number of blind people who have what may be called “avoidable blindness” on account of a neglect of cataracts, glaucoma, refraction problems, corneal problems and diabetic retinas.
  • Forushas created a “a single, portable, intelligent, noninvasive, eye prescreening device”
  • tests for all five of these conditions and if any anomalies are found connects the patient to a doctor via telemedicine.

MEGA TRENDS 2020: ‘Shaping India’s Future’

formula
Formula
  • One visionary
  • Low cost highly skilled talent
  • Simple, affordable, bundled technology, complete or customized solution using technology
  • Low cost distribution using low cost sales force
  • Combination of high tech and low tech management
  • Large volumes, low prices
  • Scale up fast while remaining very close to the customer
  • Appeal to the impulse to make a difference (CSR)
  • Good stakeholder management
  • Key Question – How will these new business models mix and match to create new value in the future?

MEGA TRENDS 2020: ‘Shaping India’s Future’