Business 100 Introduction to Business Dr. Kathy Broneck
Review • Entrepreneurship • Small businesses • Economic impact • Operations • Start up
Preview • Handout of Business Plans • Business Plans Sections • Don’t’s of Business Plans
Purpose of a Business Plan • Defines the Business • Identifies Business Goals • Communication • Management • Planning
Sections for Today • Cover Page • Confidentiality Agreement • Executive Summary • Table of Contents • Company Background
Cover Page • Title of Report • Date • Prepared By • Lists team members • Contact Information • For more information, or if there are any questions, please contact XXXXX at XXXXXXXX.
Cover Page Natural Perfumes May 1, 2006 Prepared by: Names Contact Information
Confidentiality Agreement • Informs the reader that the contents are CONFIDENTIAL • Aids the entrepreneurs • Legally binding • 3rd party may not discuss ideas • Ideas are less likely to be “stolen”
Confidentiality Clause Confidentiality Agreement The undersigned reader acknowledges that the information provided by (author’s name here) in this business plan is confidential; therefore, reader agrees not to disclose it without the written permission of (author’s name here). It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to (author’s name here). Upon request, this document is to be immediately returned to (author’s name here). ___________________________ Signature ____________________________ Name (typed or printed) ___________________________ Date This is a business plan. It does not imply and offering of securities.
Executive Summary • Intro sentence about business • Summary of proposed idea • Major Business goals and objectives • Bottom Line • COST • PROFITS • MAKE IT SHORT AND SWEET! • Cannot write this until ALL of the report is complete!!!
Executive Summary Natural Perfumes Within the last 2 years there has been a 150% increase in sales of perfumes that use natural ingredients. Currently, only 2 companies produce these perfumes and are foreign-operated. Natural Perfumes wants to sell naturally made perfumes to consumers. In order to do so, Natural Perfumes must build a manufacturing plant that will produce perfumes using essential oils that are produced from organically grown materials. Natural Perfumes strives to maintain a reputation of dealing with only naturally grown products. Within the first year of business, Natural Perfumes projects the shipment of over 250,000 bottles of perfume at a profit of over $250,000. The upstart cost of Natural Perfumes is projected to be $150,000. Investor’s initial investment will be used for manufacturing, wages, and rental space. The first year’s profits will be used to pay back initial investment debts. Investors in the company can expect a return on their initial investments by the end of the 2nd year of operation.
Table of Contents • Make sure in your report you number EVERY PAGE • Cover Page, Confidentiality Agreements and Executive Summary are normally NOT numbered in Business Plans. • Instead, Exec Sums have “i” or “ii” depending on placement • Each Section Heading should appear • Table of Contents page is numbered “1”
Table of Contents Table of Contents Executive Summary………………………i 1.0 Company Background……………….2 1.1 Objectives………………………3 1.2 Mission Statement………….….3 1.3 Business Goals…………….…..4 2.0 Management Team Summary………5 2.1 Organizational Structure………5 2.1.1 Flowchart………………..……6 2.2 Management Team……………..……7
Company Background • For startup companies, this section discusses the core values of the company. • Objectives • Mission Statement • Business Goals • Ownership/Legalities
Company Background • Objectives/Business Goals • Answers what your company is trying to do • What are the financial goals of the business? • Does the business intend to expand or grow? • Mission Statement • Ethics of your company; what your company values and is striving to achieve
Company Background • Ownership/Legalities • Is the company a sole proprietor, partnership, corporation? • Who “gets in trouble” if the company can’t pay the debts? • Does the company distribute stocks, dividends, etc?
Dos Factual Boring—don’t try to spice things up! Cite all research and statistics Written in third person Don’ts No colloquial speech, no jargon, etc Spell out everything (no contractions) Dos for a Business Plan
Formatting a Business Proposal • 1” margins • Single space • 1 space b/n paragraphs • No indentations unless lists • Section and sub-heading rubrics • Footnotes of citations
Example 1.0 Management Plan ssssssssssssssssssssssssssssssssssss sssssssssssssssssssssssssssssssss1ss ssssssssssssssssssssssssssssssssssss 1.1 Employees xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Task for Today • Form groups between 5-7 people • Choose • A business your group can start • A company name • Start writing the Company Background Section • Objectives/Business Goals • Mission Statement • Ownership/Liabilities