Independent vs. Chain Video Rental Stores. Group Members: David Sarotte Scot Runke Tinoush Shifteh Katie Valentine Lorie Vogel Tiffany Lamontagne. Introduction.
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Group Members: David Sarotte Scot Runke
Tinoush Shifteh Katie Valentine
Lorie Vogel Tiffany Lamontagne
1990 2000 2010
$10.1 $20.6 $31.1
1,) The “Early Bird” – available only on new releases and is an incentive program which offers $1 coupon for turning in your rental before noon the next day.
2.) “Rent One/Get One Free” – available only on older releases entails just what it says.
Both programs are well received by their customers.
1,) New releases - $3.50 per release (however, if combined with the “Early Bird” $1 coupon the total cost to a customer is $2.50).
2.) Older releases - $2.00 per release (combining with the “Rent One/Get One Free” gives the customer two movies for the price of one).
Blockbuster typically charges $4 per release.
(3 nights, due on third night)